Services, audiences, funding of television public service broadcasters

1. Mapping the Public Service
Broadcasting
September 2015

2. About MAVISE: a tool-kit to monitor the circulation and registration of TV channels
Channels available in Portugal (329)
Channels in Portuguese (188)
Not
Established
in Portugal
(79)
Established in
Portugal (109)
Channels
establishe
d in
Europe
targeting
Portugal
(57)
Brazilian
channels
and
others
(22)
Channels
licensed in
Portugal (74)
Licensing
unclear (35)
Source: MAVISE

3. About MAVISE: …and the ownership of audiovisual services
Antena TV Group
PVTV
SC Music Channel
Dolce Sport
Telekom Romania
Hellenic
Telecommunicati
ons
Antena
Intact Media Group
DoQ
Iko Romania
1Music channel
1Music channel (HU)
SC tematic cable
DT RTL Group
Magyar RTL Televizio
DoQ (CZ)
Camina Trust SRL
GSP TV
Zu
PVTV (BG)
PVTV (CZ)
PVTV (HU)
SC Cable channels
Sport Klub
Series+
Fishing & Hunting
Tematic
Fishing & Hunting
Fishing & Hunting (BG)
Fishing & Hunting (CZ)
Fishing & Hunting (SK)
Fishing & Hunting (PL)
United Media Distribution
The United Group
Golf Klub
Golf Klub (HR)
Golf Klub (SI)
DTH Television Group
Boom TV
TVR
TVR
Pro TV (MD)
PRO TV SA
Acasa
CME
Pro TV
Time Warner Inc.
SC B1 TV Channel SRL
B1
Dogan Group
Dogan Media
International
Kanal D
Prima TV
AMC
AMC

4. PSB services: The vast majority of publicly supported TV channels are local or regional
• “Publicly supported broadcasters” include PSBs but also private TV
channels benefitting from public funding
• Some “national” channels are edited for a specific non-domestic market
(e.g. BBC Knowledge)
• Local television include windows, local stations of PSBs and also local TVs
supported by local authorities
867
307
145
Regional/local channels National Channels International channels
 PSB local and regional
stations
 PSB local and regional
windows
 Local and regional public
supported stations
• International
channels
• International
versions of national
channels
Breakdown of TV services edited by publicly
supported broadcasters
Source: MAVISE
• National domestic
channels
• Channels aiming at
one specific non
domestic channels

5. PSB services: Publicly supported broadcasters edit 14 % of European TV channels
• But PSB’s channels have a greater exposition on digital terrestrial
television
0 2000 4000 6000 8000 10000
Regional/local channels
National Channels
International channels
Total
Total MAVISE Publicly supported channels
14%
7%
0 200 400 600 800 1000
National Channels available on DTT
20%
Source: MAVISE
Share of PSBs TV services
by genre
Share of PSBs TV services
by genre on DTT

6. PSB Audience: Leaders and challengers
• PSBs audience market shares impacted by the diversity of their offers,
intensity of competition from domestic and non-domestic channels, levels
of funding
40,7%
51,4%
74%
46,4%
25,7%
28,5%
20,5%
23,8%
25,9% 9,0%
7,1%
8,7%
6%
39,8%
32,1%
36%
39,2%
36,4%
32,4%
38,8%
17,5%
17,4%
15,9%
15%
18,1%
14,1%
Source: OBS analysis from Eurodata TV
PSBs audience market shares - 2014

7. PSB audience: Market shares challenged by competition and segmentation
• The multiplication of thematic channels distributed over cable, satellite,
IPTV, DTT has led to a fragmentation of audiences, which affects both the
PSBs but also their “historical” private competitors.
Source: OBS analysis from Eurodata TV
2014 audience market share
higher than 2009
2014 audience market share
lower than 2009
2009-2014 evolution of PSBs audience market shares

8. Funding: European public service broadcasters have (very) different business models...
• EU average: 77% of PSBs resources are public
• Other resources: advertising, theme channels pay-revenues, sales of TV
rights…
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
PL
MT
DK
IE
AT
IT
GB
BE
LT
NL
HU
SI
EU Average
LV
PT
FR
HR
DE
CY
CZ
ES
RO
SE
BG
EE
SK
FI
LU
Source: OBS
Share of public funding in
PSBs revenues

9. Funding: … benefit from heterogeneous level of resources…
• Licence fees vary from 30 EUR to 320 EUR
• Advertising revenues may be marginal or represent up to 70% of resources
• Audience shares appear to be relatively correlated to the level of
resources
DK
AT
GB
DE
FI
IE
SE
BE
FR
SI
NL
IT
HR
ES
CY
LV CZ
EE
HU
PT
BG
PL
SK
LT
0
10
20
30
40
50
60
70
80
0 20 40 60 80 100 120 140 160 180
PSB annual revenues per inhabitant (2013 - EUR)
PSBaudienceshare(2014-%)
Source: OBS analysis from OBS, Eurodata TV
Compared PSBs resources and
audience market shares

10. Funding: … and globally capture 34% of the audiovisual sector resources
• The share of public funding in the total audiovisual resources has slightly
declined between 2009 and 2013
• But some public service broadcasters have also been vulnerable to the
downturn in advertising
• In total, PSBs capture (public funding + commercial resources) about one third
of the audiovisual sector resources
29%
39%
32%
Public funding Advertising Pay revenues
28%
37%
35%
Public funding Advertising Pay revenues
28%
8%64%
Public funding Commercial revenues Private broadcasters
Share of public funding
among the audiovisual
sector revenues
In 2009 In 2013
Share of PSB
among the
audiovisual sector
revenues
Source: OBS analysis from OBS, HIS, Warc data

11. New services : PSB edit about 14% of on-demand services, a similar share than for TV channels
• PSBs are particularly active in developing catch-up TV services
• They are –logically- not significantly present for pay-VOD
• They are more platform-neutral and have invested in branded channels on
video platforms.
17
128
37
126
327
Others Branded channels VOD
Catch-up TV services All ODAS services
0 500 1000 1500 2000 2500 3000
Archives
Others
Branded channels
VOD
Catch-up TV services
All ODAS services
Total Mavise From publicly supported TV channels
Source: MAVISE
Breakdown of PSBs ODAS
services by genre
Share of PSBs ODAS
services by genre