Axa Assurance Maroc - Insurer Innovation Award 2024
euroHCIR Presentation
1. Evaluating the Cognitive Impact of
Search User Interface Design Decisions
Max L. Wilson
Swansea University, UK
euroHCIR2011
Newcastle, UK - 4th July 2011
Max L. Wilson m.l.wilson@swansea.ac.uk
Wednesday, 6 July 2011
2. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
3. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
4. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
5. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
6. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
7. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
8. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
9. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
10. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
11. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
12. Come and Sii what I’ve built
http://mspace.fm/sii
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
13. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
14. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
15. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
16. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
17. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
18. Cognitive Load Theory
whats the problem here?
Paas, F., Tuovinen, J. E., Tabbers, H., & Van Gerven, P. W. M. (2003). Cognitive load measurement
as a means to advance cognitive load theory. Educational Psychologist, 38, 63–71
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
19. Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
20. Intrinsic Load
(the task)
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
21. Extraneous Load
(the user interface)
Intrinsic Load
(the task)
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
22. Germane Load
(to learn and store)
Extraneous Load
(the user interface)
Intrinsic Load
(the task)
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
23. Germane Load
(to learn and store)
Extraneous Load
(the user interface)
Intrinsic Load
(the task)
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
24. A simple UI
A simple task
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
25. A simple UI
A complex learning task
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
26. struggling
A complex UI
A complex learning task
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
27. Measuring Cognitive Load
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
28. *Proposed* Recommendations
• Offload visual material to audio if appropriate
• Segment into edible chunks
• Pre-train people
• Weed out unnecessary material
• Provide clear visual clues to core material
• Make sure visual content relates closely to text
• Remove redundancy
• Pitch at correct user level
Mayer, R. E., & Moreno, R. (2003). Nine ways to reduce cognitive load in multimedia
learning. Educational Psychologist, 38, 43–52.
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
29. Our Plans
Objective Measurements
Explicit Design Changes
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
30. Brain Scanners in HCI » BCI
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
31. Brain Scanners for HCI Measurements
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
32. Phase 1
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
33. Phase 2
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
34. Phase 3
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011
35. We aim to produce clear
design recommendations
based upon
objective
measures of
cognitive impact
Max L. Wilson m.l.wilson@swansea.ac.uk
csmax@swan.ac.uk
Wednesday, 6 July 2011