Social Media for SMEs

Notes de l'éditeur

3. NOT a business person advisors included Dame Wendy Hall, Nigel Shadbolt (from web science)
13. how many of these communication channels are you present in?
14. thats just the one facebook page - rather than all of the pages yahoo runs (flickr etc) and all of the pages google runs (youtube etc)
17. ARE YOU PART OF THIS CONVERSATION? and how should you be a part of it?
18. breaking news started by dutch teenager, in 2007. 30k followers in march to 1.5m by December also - CNN bought @cnnbrk - which was posting cnn news pages faster than cnn was. get news from RSS - see it in social networks, people talk about it
22. Conversation = 37%, 8.7% pass-along information right now thats 37 million pieces of conversation happening - and we want to be part of it - i want to be part of it.
23. Evaluating the role of twitter in the Iran elections
26. bluetwit was an internal global message service for IBM employees 4 weeks - 5k tweets
27. in submission
29. gonna start with some bad examples
31. Advisor to the mayor
32. seems like the biggest business nightmare/risk - and this was a serious lapse BUT
33. people acknowledged it for what it was - HUMAN
50. She was monitoring how the recent changes were ‘Part of the Conversation’ she also tweets insightful and interesting things about people in the show she is running - as well as maintaining a personal presence online.
56. videos of sneak previews, how to do things etc
60. By being on all social media channels - they completely rule the google results page
62. its like, perhaps, buying flowers for the wife - or having the wife make you cookies. it doesnt have direct measureable success in a relationship, but it makes everything a whole lot better.