Presentation based on research to: Find out who our key audiences are, Gain feedback on current website, Research new trends of web communications, Improve the website and web communications according to these audiences

1. Robin Coleman IDS Web Editor 22 June 2010 Analysis of IDS Website Survey and Workshop Panel Feedback

2. IDS Website Review Find out who our key audiences are Gain feedback on current website Research new trends of web communications Improve the website and web communications according to these audiences 2010 (Phase 1) enhancements limited by budget 2011/2 (Phase 2) potential new design of website

3. Survey questionnaire was designed to find out: how visitors rated the IDS website what tasks they do how they communicate online their role and organisation 80 respondents completed the survey

4. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks?

5. 1. Thinking about your previous visits to the IDS website, how often did you do the following tasks? Other tasks Check out what's new on the Knowledge Services pages Read about your research programmes, find out who works for you Connect to intranet and use email – ALWAYS Lawrence's blog is useful and I am increasingly visiting it Yellow Monday, Jobs, courses, Knowledge Services IDS related information

6. Q2. Are there any features or services on the IDS website you think should be improved?

7. Q3. Rate the IDS website in terms of the following:

8. Q4. What features or services do you LIKE about the IDS website or would like to see more of?

9. Q5. What communication methods or social networks do you use to find out about development research and how often do you use them? LinkedIn was suggested by 1 person

10. Q6. How likely would you use the following functions to share IDS web content?

11. Q7. What type of organisation do you work for?

12. Q7. What type of organisation do you work for? ‘Others’

13. Q8. Describe your main role

14. Some survey result trends: Website Feedback Homepage needs improvement Navigation needs improvement Content needs updating Want more content to be social media enabled (growing trend) Better multimedia section needed Simplicity, straight-to-the-point and clear communication preferred Downloading Papers is a lot more popular than Buying Publications Nearly 84% as Never buying publications

15. Some survey result trends: Web Communication Email is still a preferred method Sign-up process for Newsletters Email a friend for sharing content People read blogs to get their development information

16. About the Audit Workshop Focus group of 12 key staff representing research teams and web communication experts Workshop explored: website goals identify our key audiences and their needs rank them by importance to the IDS strategy and goals Result was to create the 5 most important audience personas – a made-up character that would typify the key audience and their needs

17. Visitor Importance Perspective High Importance for Influence Donors Policymakers IDS partners Academics Development communications experts Development students High % of Visitor Share Professionals looking for expert advice Low % of Visitor Share Development practitioners Job seekers IDS staff, students and alumni Low Importance for Influence

19. Good IT skills

21. Experts to consult

22. ‘cut and paste’ bits

23. Key task – summarise the summary

24. Highlight key points, develop options, translate into a local context

25. To find out who we are, are we a reputable institute

26. Keep decision maker up to date

28. Find research done in a particular country

29. Find a summary document/text on a particular issue

30. Sign up for a newsletter

32. Contact with local organisations

34. Needs results quickly – may be on deadline

35. Needs to be directed straight to relevant information

36. Needs information in non-specialist language

39. Curious about new ways to access research

40. Happier to discuss issues face-to-face or by email rather than in the open

42. Browse by Subject

43. Who is IDS?

44. Sign-up to email newsletter

45. React to content e.g. news, event, publication

46. Buy a publication

47. Contact a researcher

49. Good use of mobile services

50. Some bandwidth problems

53. Who are the key people to work with at IDS for us? How can we develop/improve our relationship?

54. Is IDS giving us a sufficiently high profile on its website, in its convening area?

55. How can we better use our relationship with IDS to get funding? (Which funders does IDS have leverage with?)

57. Immersed in government bureaucracy

58. Has some research background

60. Find other organisations

61. Read progress on IDS research projects

63. Background research as applicants publication record during application process

64. Write reports on key development topics for line manager

65. Access institutional data and annual reports on potential grant holders

66. Quickly identify which individuals understand peer review or to sit on academic committee

67. Identifying Southern partner organisations working on the subject on a given country

69. Phase 2: 2011/2 New website design can be implemented including: Revised Bookshop and Knowledge Services portal pages Improved homepage design (using Polemark design below) Latest web technology where appropriate Should NTD Bookshop pages be relooked at, integrated better or improved for visitor experience?