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Managing Your Company’s Reputation!
           Hashtag #smmi!
   socialmediamarketinginstitute.com!
Host: !                          Guest: !
            Amy Chorew!                      Ginger Wilcox!
            @amychorew
                        @gingerw
Managing Your Company’s Online Reputation
What we will cover

• Why Social Media?
• Monitoring Your Online Presence
• How to Protect Your Online Reputation
First Impressions Count
If you close your eyes, social
     media is not going away
Fear is a bad reason to      Photo courtesy of Stuant53, Flickr
avoid participating online
What Happens in Vegas
End up on YouTube
Your company’s reputation is being shaped online
even if you aren’t participating
Consumers are talking …
            everywhere
Monitor Your Online Presence. It’s just as
            important as checking email.
alerts.google.com
alerts.google.com
SocialMention.com
tweetbeep.com
Other Monitoring Tools
                     

• Hootsuite
        • Cadmus
• Seesmic
          • Trackur
• Backtype
         • Radian 6
• Tweetalarm
       • Sysmos
• Twialert
Your Connections Are !
   Monitoring You




                         17
Monitor your Connections!
Gist.com and 
   
   
Xobni.com
Participation online is one of the best ways to
     manage your company’s reputation
Getting it Done
              
                  22
Blogbythebay.com
Blogs
Facebook Business Page
LinkedIn Business Page
Twitter
Realtor.org
Thank you!!
socialmediamarketinginstitute.com!
      facebook.com/smminstitute!
                 twitter.com/smmi!
              twitter.com/gingerw!
          twitter.com/amychorew!

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Managing Your Online Reputation for Brokers and Managers