2. • Senior Director, Head of Digital,
FTI Consulting EU
• Creator of the ReputationTime
conferences cycle,
• 2013 President of the
International Public Relations
Associations – Content Director
of the 2015 World Congress in
South Africa,
• European Digital Evangelist @
Edelman EMEA (2011-2012)
• Founder and Managing
Director Rumeur Publique
• Founder and President of
Internet sans Frontières (2008-
2011)
• Twitter: @cginisty
• Blogger: ginisty.eu
4. Reputation is the sum of images that
people have of an organization nurtured
by the following critical components:
performance, behavior, as well a
communications.
8. The first thing to understand:
What is a bad or a good reputation?
9. First, the eventuality that people
may not like your organisation,
your brand or your products
shouldn’t be a surprise…
And it does not necessary creates
a ‘reputation issue’
10. A reputation issue starts when
what the stakeholders believe
does not reflect what the
organization wants them to
remember.
36. The key lessons on reputation management in the digital era…
38. Be public Be easy to follow
The crowd is news
New followers emulate followers
Leadership is over glorified
There is no movement without the first follower
Show others how to follow