17. Data to Collect (SEO & Social)
l Content Optimization Scores
f Metadata Usage
x Technical Factors & Performance
u Accessibility & Usability Metrics
@ Targeting & Content Personalization Insights
q Feedback from Promotional Tools
Y Web Analytics Data
{ Search Engine Rankings
18. Traffic KPIs
• Traffic Sources (Search, Social, Paid, Direct, etc.)
• Total Traffic from Organic Search
• # of Unique Search Terms
• Branded vs. Non-Branded
• Conversion Rates (Track Separately by Event)