MagCloud Overiew

Putting a New Face on Magazine Publishing

3.8 billionmagazines were delivered to newsstands in the US last yearSource: “The Magazine Retail Sales Experience 2008” – Harrington Associates, LLC

62% of these were returned to the publisher

that’s over2.3Bwasted magazines

placed end to end… PHOTO © WARNER BROS. ENTERTAINMENT INC. that’s enough magazines to circle the Earth 16 times

magazines only get printed when they are purchased?

Jun '08: private alpha (by invitation)

Feb '09: public beta (US, Canada, UK),[object Object]

Magazine production & fulfillment Traditional Workflow Ship to Bookstores Find Bookstores Get paid by Bookstores Receive Unsold Magazines Discard Unwanted Magazines Obtain Price Quote Schedule Print Run Submit Digital Files Approve Color Proofs Receive Printed Magazines Find PSPs Pay PSP Ship to Subscribers Find Subscribers Get paid by Subscribers Several Months! ,[object Object]

Long print runs –> storage & waste,[object Object]

Magazines are printed on demand –> Zero waste,[object Object]

Streamlining production MagCloud production line, 2009 Photo Source: Negaunee Public Library Photo Source: Negaunee Public Library “Any customer can publish any type of magazine he wants so long as it’s 8.5"x11” – MagCloud

THE LONG TAIL “What's really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you've got a market bigger than the hits.” ,[object Object]

Refers to the large volume of niche products available,[object Object]

WHO IS PUBLISHING? Early Adopters: Artists & Photographers

WHO IS PUBLISHING? Political Groups Religious Groups Special Interest Groups Programmers Businesses Schools Non-profit Organizations

HOW IS IT BEING USED? Special Editions Back Issues

How is it being used? Mashup Example: wikia ,[object Object],[object Object]

CASE STUDY – ONE RESPE Jan 12, 2010 – 7.0 earthquake hits Haiti Photographs by: Chet Gordon Kari Hartmann Mary Ellen Mark Peter Pereira Lindsay Stark Jan 15, 2010 – magazine published on MagCloud ,[object Object]

http://www.magcloud.com/browse/Issue/57597,[object Object]

Word is getting around… ,[object Object], MOO - http://www.moo.com/blog/ ,[object Object], Grids - http://www.spd.org/

thank you! For more information Mark Giordono: giordono@hp.com

MagCloud Overiew

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