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“WHAT
ABOUT
SOCIAL
MEDIA
TOURISM”
SPECIALIST MAGAZINES
TO PROMOTE TRAVEL
INDUSTRY...
...AND INTERNET WEBSITES
WHERE JUST SHOP
WINDOWS
FOR HOTELS, TRAVEL
AGENCIES, ETC.
...RESULT

 PASSIVE
  COMMUNICATION
            ...BUT
SOMETHING IS
CHANGING...
NEW
HORIZONS
TOTALLY
DIFFERENT
THAN BEFORE
ARE
COMING
TRAVELER
BEHAVIOURS
ARE CHANGED
TODAY
           TRAVELERS
ARE MORE EMPOWERED
         THAN BEFORE
        MORE SMART
         THAN BEFORE
   MORE DEMANDING
         THAN BEFORE
TRAVELERS TODAY NEEDS
        INFORMATION
FROM PEOPLE LIKE THEM WITH
       SAME INTERESTS
          TRAVELERS WANT
              TO SHARE
           THEIR PERSONAL
               EXPERIENCE
http://travel2dot0.com/
MARKET ARE
CONVERSATION
SOCIAL MEDIA
ARE
ENABLING
TRAVELERS
TO HAVE
AN ACTIVE
COMMUNICATION
RIGHT NOW
PEOPLE ARE
TALKING
ABOUT
YOUR
BRAND
KEEP IN MIND:
SOCIAL MEDIA IS
NOT
MARKET SHARE
BUT
TRUST SHARE

YOU WILL NOTICE IT ONLY
BEING INSIDE
IN TOURISM
NEEDS TO BUILD
TRUST
TROUGH
ONLINE
TRASPARENCY


IT NEEDS TO ENGAGE
WITH A
HUMAN VOICE
TRAVELERS
START LISTEN
                  TRAVELERS ARE
               REVIEWING YOUR
                    BRAND IN A
                     COMMUNITY
                    SOMEWHERE

 YOU HAVE NO LONGER
     FULL CONTROL OF
          YOUR BRAND
...AND THAN
JOIN THE
CONVERSATION
DEFINE YOUR GOALS
• BRAND AWARENESS
• GET IN TOUCH WITH MY
TRAVELERS
• REDUCE COST FOR LEAD
• PROVIDING DIRECT
  CUSTOMER SUPPORT
LET START
WITH YOUR
 SOCIAL MEDIA STRATEGY
WHICH PERSON        TIME TO SPENT
               BUDGET




WHICH RESOURCES SHOULD I EMPLOY?
AND IN WHICH
TOOLS
SHOULD
I FOUCUS ON...
AND ABOVE ALL,
WHY?
THINK YOUR SOCIAL OBJECTS
MONITORING AND IMPROVING
VISITORS AND SOURCES TRAFFIC
 NETWORK SIZE IN TERM OF FOLLOWERS,
                   FANS, MEMBER, ETC
QUANTITY OF COMMENTARY ABOUT
  YOUR BRAND
  SENTIMENT OR QUALITY OF COMMENT
SEARCH ENGINE RANKING POSITION
                    LEADS GENERATED
ENGAGEMENT WITH INFLUENTIAL
  BLOGGERS
PLEASE KEEP IN MIND
SOCIAL MEDIA IS AN HUB FOR
 CONNECTING PEOPLE
NOT COMPUTERS
Giovanni Cerminara




Info and contact
www.kuddlenetwork.com
info@giovannicerminara.com
twitter.com/giannicerminara

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