2. Brand Ambassador
90% Listening 10% Selling
• We establish Brand Personality
– Using images of life styles to convey a feeling
– Testimonials to build credibility
– Engage and interact with Targets and Influencers
– Make it fun! Ask questions and engage
3. Social Media Opportunity
• Find target audience and influencers
• Promote awareness through Blogging
• Drive traffic to website
– via Twitter, Facebook, LinkedIn Blog and YouTube
• Increase Unique Visitors
• Make the cash register ring. Cha-Ching!
• 18% coupon redemption
• 10% conversion on SMS text messaging
4. Four Groups of Communities
on Social Media
• Targets – Your Target Market
• Influencers – People who won’t or can’t buy
from you but will spread your message
• Competitors – Your Competitors that will be
keeping an eye on you
• Collectors – Collectors who are motivated by
building giant lists of no relevance
32. Facebook
• Create Fan Page and offer Trials and Content
to promote Fan Base and Viral Sharing
• Design FBML Landing Page linking to website
with call to action
• Brand Page with Avatar with product graphic
to include vitals
• Listen and Engage by posting about Human
Interest and Testimonials
33. How to Build A Community
• Engage and Listen
– Twitter Followers
– LinkedIn Groups and Discussion
– YouTube Uploads and Views
– Facebook Fans & Groups
• Blogging Comments
• Social Review Sites
• Forums
• Social Bookmarking
34. Metrics to Drive Qualified Leads
• Friends, Followers and Fans
• Discussions
• Video Comments
• Photo Comments
• Profile Page Comments
• Retweets
• Downloads
• Questions Asked or Answered on Website
• Unique Visitors to Website
• Sales
35. Determine the Role of Social Media
• Improve Unique Traffic and Referring Traffic
• Create Sales Conversions and Generate Leads
• Increase Brand Awareness, Reputation
Management, Customer Surveys
• Product Launch and Event Announcements
• Customer Service, Community Outreach,
Recruiting
• Search Engine Optimization
36. Social Media Strategic Gameplan:
Next Steps
• Integrate social media efforts with the rest of
the business
• Agree on key goals and metrics in advance
• Assign an owner (accountability)
