1. Designing better UX
ux@absg.com ux.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 2

2. Humanizing software
How friendly is your software?

3. Do you talk to your users?

4. Effective communication
* Speak the user’s language (avoid jargon if possible)
* Be clear
* Be visible
* Be concise
* Be helpful

5. Which is better?
* Clear, concise & helpful
“We’re sorry your transaction
could not be completed due to
an error on our side. We’re
working on it.
Your credit card has not been
charged. And your cart still has
all the items you wanted.
Would you mind trying again?
Courtesy: http://flickr.com/photos/colinkinner/2845727156/

6. Cognitive fluency

7. Nobody reads your content
* tl;dr - People just glance through text
* Tell them what they can do next
* Get out of the way
* Heat maps tell the truth

8. Instant feedback
Vs

9. People usually are very forgiving
Vs
* Be courteous & helpful

10. Summary
* Make it useful & relevant
* Make it brief & precise
* Make it clear & accurate
* Make it logical & coherent
* Make the tone appropriate

11. Let’s do a quick exercise
If you had to redesign the food nutrition label,
how would you do it?
Courtesy: http://berkeley.news21.com/foodlabel/

12. Here’s my version
Inspired by the winners’ versions

13. UX
UX Design Cheat Sheet
Usefulness
Simplicity
?
??
?
?
Communication

14. UX - Tip of the Day

15. Questions ?

16. Designing better UX
ux@absg.com ux.absg.com
Girish Gangadharan
ABSG Enterprise Architecture
Workshop - 2