We are the world’s authority on females growing up with social media. GIrlapproved is uniquely qualified to help brands answer the core questions required to increase market share with this new female (see post88s). Technology is not only changing culture, it is changing us as a people. Females are undergoing unprecedented advancements to their identity and power. As brands face a very new future, they must evolve to remain powerful. Girlapproved helps brands identify and design new growth opportunities through products, branding, technology and communication. Girlapproved is a way forward. It gives brands economically substantiated permission to invent and advance. Girlapproved is not about trying to be new, cool or different; it was designed specifically to identify and address unmet needs and desires that are forming due to profound shifts in female culture. Girlapproved is the first-ever female invention and design methodology, producing the most authentic products and brands available. http://girlapproved.us

1. GIRLAPPROVED
SERVICES

2. 1
GIRLAPPROVED PRODUCTS
THE PRODUCT EVERY GIRL WANTS, BUT NO ONE IS MAKING
Own the largest untapped product opportunity in your industry. Built to satisfy true unmet needs in the marketplace,
Girlapproved products sell themselves. “IT’S SO ME” is what GA inventions feel like. Create a Girlapproved product
and be the brand of choice for generations of females to come.
2
GIRLAPPROVED CALIBRATION
DON’T WASTE MONEY EXECUTING IDEAS THAT SHE WON’T LOVE
AM I GIRLAPPROVED? Before investing valuable resources in A BIG idea, get an accurate appraisal of its relevancy and
success first. Do POST88s identify emotionally, intellectually and sensually with your concept? If not, learn what’s getting
in your way and what you need to reengineer to get the girl.

3. 3
INSIGHTS + GIRL TRUTHS
WITHOUT THE RIGHT INSIGHT, EVERYTHING YOU DO WILL BE A WASTE
Get access to the deepest, most powerful frustrations, needs and desires of females around the topic, industry or
product category of your choosing. Our insights aren’t vague trends. They are universal untapped truths that directly
inform breakthrough creative strategies.
4
UNMET NEEDS + BIG IDEAS
CREATIVE WON’T DO SH*T FOR A BRAND UNLESS THE MARKET WANTS IT
Get an original game-changing idea. Our ideas aren’t just creative and original. We identify mass market unmet needs,
tactical opportunities to gain loyalty, and increase the equity of your brand. 360˚ campaign messaging that sells.
Branding she‘ll commit to. Packaging that sells from the shelf. Commercials she’ll re-watch on YouTube. Digital and
mobile games and apps she’ll download and play.

4. 5
GA ( DESIGN + ART + LANGUAGE )
IF YOUR HOT IDEA DOESN’T GRAB OUR ATTENTION IN A SECOND, IT’S GAME OVER
Girlapproved sells mass appeal creative elements. Derived from our Girlapproved Standard, you aren’t just buying
creative -- you are buying love at first sight, instant appeal, and an impulsive, irresistible connection to your brand.
NAMING INTERFACES IDENTITIES CHARACTERS
PACKAGING BRAND ICONS SLOGANS ART DIRECTION

5. 6
GIRLAPPROVED HIT KIT
EVERYTHING YOU NEED TO INCREASE SALES, LOYALTY AND MARKET SHARE
Leadership is guaranteed if you buy the hit kit. Get a 360˚ GA blueprint of exactly how to turn your brand around and
meet a girl’s needs emotionally, intellectually and aesthetically. Troubleshoot and turnaround your brand or product, or
build an entire new product and brand from scratch. This kit starts with truths, needs, standards and creative treatment
you need to be the leader in your category.
7
GIRLAPPROVED AND GUYS
FEMALES INFLUENCE 85% OF ALL PURCHASES, EVEN THE ONES THAT GUYS MAKE
Win the girl's approval and everyone wins: brands, guys, and the entire future female market. If your brand sells to
girls and guys, you must also understand her needs to succeed. If your brand sells to guys only, she is likely the force
influencing his purchasing decisions. GA will teach you what girls want their guys to purchase, helping you bridge the
massive communication gap between the genders, so you can win him and her over simultaneously.

6. 8
GIRLAPPROVED IMMERSION
UNDERSTAND THE POST88s OR DON’T PASS GO. GET YOUR TICKET TO THE FUTURE
This one-day class will introduce your entire brand, agency, or company to the consumer market that holds your future
in her hands. What are the new truths and standards of the POST88s? Learn why she changed, how she changed,
and what you must you do (or stop doing) to be relevant. We will customize a full day of POST88 hands-on training,
to give you both a broad stroke appreciation of her world view and a focused lens to see your own industry through
her eyes.

7. CONTACT GA
212.334.3477
CONTACT@GIRLAPPROVED.US
W W W.G I R L A PPROVE D.US
©2010 GIRLAPPROVED