6. 4 out of 5 Americans Use Social Media at least once a Month. With 1/2 of them participating in services like Facebook, Myspace, and Twitter.
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8. • What are your primary goals? • Who is your target audience? • Which social media resources does your audience use? • When will the campaign start and end?
10. Tools You Can Use Discussion Forums (Yahoo answers) Blogs (Blogger, Wordpress,Typepad) Microblogs (Twitter) Podcasts (iTunes) Social Networks (Facebook, Linkedin, etc.) Social Bookmarking Sites (Digg, Stumbleupon) Online Video (YouTube) E-mail Marketing (Constant Contact)
11. Social Media Starting Point Commit to at least an 1 hour per day Set up Monitoring System to watch what is being said about you. (Google Reader-RSS) Choose 3 to 5 Types of Social Media Blog: Blogger/Wordpress Social Sites: Facebook/Linkedin Microblog: Twitter Video/Podcast: YouTube/iTunes Local Relevant Communities: (NetworkINCDA)Commit to at least an 1 hour per day