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The path to purchase has changed drastically. People are shopping more often, in more places and across more channels. Take a look at global examples of how brands and retailers are working harder than ever to fight showrooming, convert shoppers based on their needs and ultimately earn their loyalty.
10. TRENDS
efficiency
‣ Hybrid formats
‣ Alternative forms of check
out and payment
‣ New ways to fulfill orders /
pick up goods / deliver goods
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51. TRENDS
‣ Better and more interactive ways
to learn about and select products
‣ A fun or more unique way to shop
‣ The “Wow” factor
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inspiration
63. There’s no silver bullet.
In order to get ahead, start by:
‣ Better understanding your retailers priorities,
shoppers priorities and
‣ Activate the right touch points
‣ Implement simple tests to gather actionable
learnings
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65. resources
MediaPost.com: Online, Media, Marketing, Agency, Mobile, Social, Search, Email, Video,
RTB, mCommerce, TV, Europe
Popai.com: Global Association for Marketing at Retail
ShopperMarketingMag.com: resources from the Path to Purchase Institute
Supermarketnews.com or ChainStoreAge.com: retail verticals
TechCrunch.com and Mashable.com: tech trends
AdvertisingAge.com or AdWeek.com: agency campaigns
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