An intro to Twitter, Facebook and blogging. Presented to the 2011 Knight Fellows at Stanford Nov. 12, 2010.

1. Nov 12, 2010
Staci Baird @girljournalist
Launched Nov 11, 2010

2. Nov 12, 2010
Staci Baird @bigmacsmerlot
Launched Nov 11, 2010

3. Agenda - Getting Started
✤ Twitter 101: Setting up your account.
✤ Twitter vocab - ie: What the heck is #FF? DM?
✤ Finding people to follow and attracting followers.
✤ Tweeting tips - anatomy of a "good" Tweet
✤ Facebook pages - managing your brand via branded pages.

4. Twitter 101: Getting started
✤ Setting up your account
✤ Don’t be a noob.
✤ Upload a picture! You mug is
better than a generic image.
✤ Write a keyword, relevant bio.
✤ Link to something. Your blog,
LinkedIn, Flickr, YouTube, etc.

5. Tools - There’ a better way to
manage your Tweets
✤ Twitter.com
✤ Twitter client for Macs
✤ Co-Tweet
✤ HootSuite
✤ TweetDeck

6. Everything you need to know you
learned in kindergarden
✤ Be sincere.
✤ Be real.
✤ Be nice.
✤ Be patient.

7. Twitter vocab
✤ I used Twitter to Tweet, which makes me a Twitterer who Tweeted.
✤ What is a DM? Direct Message
✤ What is a RT? Re-Tweet

8. Twitter vocab, cont.
✤ What is bitly? An url shortener
(You only get 140 chars. You don’t want 120 of them to be the url)

9. Twitter vocab, cont.
✤ What is a hashtag? A way to create “groupings” on Twitter.
✤ Events, conferences, major news topics, people, places, things.
✤ #ONA10
✤ #SanBrunoFire (capital letters are better when words are joined)
✤ #quote
✤ #themeword (memes)
✤ Use sparingly.
source: Twitter Fan Wiki http://twitter.pbworks.com/w/page/1779812/Hashtags

10. The 411 on hashtags
✤ http://search.twitter.com
✤ http://hashtags.org/
✤ http://twemes.com/
✤ Subscribe to hashtags
✤ Follow hashtags in realtime:
✤ http://twitterfall.com/
✤ http://tweetgrid.com/
✤ http://tweetchat.com/
✤ Google search *New

11. Popular Twitter memes
✤ #FollowFriday (recommended accounts)
✤ #musicmonday (what are you listening to?)
✤ #nopantstuesday (related to the no pants subway ride in NYC)
✤ #caturday (cat + Saturday)
source: Beyond #FollowFriday: 24 Daily Twitter Memes http://mashable.com/2009/04/24/daily-twitter-memes/

12. Finding people to follow &
attracting followers
✤ Don’t expect results overnight. If you do it right, you will become
part of the community and part of the conversation. Here’s how:
1. Follow 100 people this week.
2. Watch. Listen.
3. Join the conversation. RT (and add a comment to the RT)

13. Anatomy of a “good” Tweet
✤ Shortened url
✤ Call to action
✤ Hashtag
✤ @ mention
✤ Leave room for RT @YourUsername (*Advanced!)

14. Being clever doesn’t hurt

15. Facebook: Profiles vs pages
Personal profiles
✤ Connect with individual
friends
✤ Privacy controls
Personality pagesConnect with fans
✤ Less personal content,
still important to have a voice
✤ Interact with fans
✤ Interact with fans

16. Setting up a personality page
✤ You have to have a profile in
order to setup a page.
✤ Include a photo, description and
additional info (think keywords).
✤ Update often by posting to the wall.
✤ Add photos, video if appropriate.
✤ Use the Notes like a blog.
✤ Link to revenant content (doesn’t have to be just your content)
✤ Send an invite to all your friends to “Like” your page
✤ Interact with fans - if they comment, write back

17. The Facebook news feed
✤ Facebook News Feed Optimization (NFO)
✤ Write for the “Like”
✤ Ask questions to encourage comments
✤ Post frequent updates (but not too frequent)
✤ Interaction is key: That’s how you content gets shared.
Avg Facebook user has 130 friends.
If 100 people “Like” your post, there’s potential for 13,000 views

18. Strategy Development
✤ Thinking holistically about the digital publishing process. How and
where you can incorporate social media in your process.
✤ Social media strategies: How to get started developing your strategy.
✤ Things you can do with your social media feeds - ie: incorporating
them into your blog.
✤ Managing Twitter: tools, tips, tricks and your new best friend,Twitter
lists!
✤ New blogging systems - features they offer, how you can utilize them
as a publishing tool.

19. Digital Publishing Life Cycle
Repeat!

20. Social media strategies
✤ No one-size fits all.
✤ Look at what’s been successful, model your own strategies after these
campaigns,
✤ Establish (measurable) goals upfront.

21. “If the news is important, it will find me.
-Mark Zuckerberg
✤ Facebook and Twitter are THE news source for many people. If
you’re not there, how will people find your content?
✤ Search Engine Optimization - You want people to find your content!
You need links to your content
✤ Stand out above the noise and competition (Demonstrate
personality!)

22. What is promotion?
✤ Add value to content/conversation
✤ Acknowledge, recommend
✤ Sharing is a two-way street
✤ Social media

23. Sources

24. Can I still have a life?
✤ Think about your audience. Prioritize where you need to be.
✤ Make social media part of your routine. Cup of coffee+Twitter.
✤ 30 minutes in the morning, 30 minutes at night.
✤ Mobile. Mobile. Mobile. Use mobile tools.
✤ Do what you’re comfortable doing.

25. Be everywhere
✤ Include your Twitter username on business cards
✤ Incorporate your Twitter feed on LinkedIn
✤ Incorporate your Tweet feed on your blog (at least link to it)
✤ Utilize Facebook, Flickr, YouTube, Tumblr, etc.

26. Tools for managing Twitter
✤ Twitter.com
✤ Twitter client for Macs
✤ Co-Tweet
✤ HootSuite
✤ TweetDeck

27. Twitter Lists
✤ Help manage who you’re following
✤ Est. yourself as a resource

28. Yes, there’s WordPress...
✤ But there’s also...

29. Tumblr
✤ 6.6 million users, 1.5 billion page views
✤ Mobile tools, bookmarklet, simple, yet customizable
✤ Short posts, photos/video (1/2 of all Tumblr posts are photos)
✤ It’s a community: And it’s all about the “reblog”
✤ Examples:
✤ NPR
✤ Views from the Mecca (Hilltop Newspaper, Howard University)
✤ Soup
✤ Delbert Shoopman
source: How to start using Tumblr http://www.socialmediatoday.com/ericaschrag/157467/how-start-using-tumblr

30. SquareSpace
✤ $12/month
✤ Post via email
✤ Core modules include: blog, photo gallery, forum, analytics,
podcasts, WYSIWYG
✤ Examples:
✤ Bob Woodruff Reports
✤ The Portland Roundball Society
✤ Inside Twit TV(Leo Laporte - TechTV)

31. Posterous
✤ It’s all about posting via email
✤ Simple photo galleries, embedded audio/video player
iTunes-ready podcast feed
✤ Autopost to about a million different sites automagically
✤ Import your old site
✤ Examples:
✤ Jennifer Van Grove (Mashable)
✤ Chris Anderson(TED talk curator)
✤ Girljournalist