This document provides a survival guide for attendees of the Summer JADE Meeting being held in Romania. It includes an agenda and schedule of events for the 3 day conference from July 19-21, 2012. It provides information on transportation, accommodations, dress code, what to bring, and optional post-conference activities. It also includes background information on JADE, details on speakers and workshops, and tips for traveling and surviving in Romania such as food, payment methods, weather, and cultural norms.

1. SURVIVAL GUIDE
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2. Survival Guide areas:
p.3 About JADE
p.4 About JADE Romania
p.5 SJM12-All about intrapreneurship!
p.6-7 Meet the speakers!
p.8 Celebrating 20th years of JADE at SJM12
p.9 Structure of the event
p.10 Agenda: 19th of July 2012
p.11 Agenda: 20th of July 2012
p.12 Agenda: 21st of July 2012
p.13 Optional Trip to the Danube (22nd of July)
p.14 Dress code
p.15 List of things you need to bring
p.16-17 Romania-survival guide
p.18 Travel Tips
p.19 Facts about the location (Mamaia)
p.20 Hotel
p.21 Parties
p.22-23 Travel Tips
p.24 Important contacts
p.25 Important maps

3. JADE
The European Confederation of Junior Enterprises
JADE’s Values:
 Entrepreneurial culture  Social responsibility
 Personal development  Open-mindedness
 Proactive involvement  Intercultural exchange
 Committed professionalism  Awesomeness
Facts about JADE:
• 45 years of market recognition
• 20 years of awesomeness as JADE
• 83% of the top 100 Business Schools in Europe, ranked by the Financial Times
are represented in JADE Network
• 58% of our Junior Entrepreneurs find their job before finishing their studies
• 21% of our Junior Entrepreneurs create their own company within 3 years
after graduating (compared to a EU Average of 7-8%)

4. About JADE Romania
JADE Romania was accepted into the network on 6th of March 2010 and has
proven a big impact on the students in Romania, encouraging their
professional development and entrepreneurial initiatives.
Mission:
Represent the European JE movement in Romania
Support the development of bright students in Romania
Foster the Junior Enterprise concept across Romania
Encourage entrepreneurship among students in higher Education through
Junior Enterprise concept
JADE Romania has 4 Junior Enterprises:
• Business Organization for Students (Bucharest), www.bosromania.ro
• Services: HR, Marketing consulting
• DaAfaceri (Bucharest), www.daafaceri.ro
•Services: Market Research, Start-up consulting
• Liga Stundetilor Electronisti (Bucharest), www.lse.org.ro
•Services: IT
• Theory & Practice Consult (Cluj Napoca), http://www.tpconsult.ro/
•Services: Management consulting

5. Summer JADE Meeting
All about Intrapreneurship!
Intrapreneurship is… A special type of entrepreneurship!
Intrapreneurship refers to initiatives by employees in organizations to undertake
new business activities. Intrapreneurship is a special type of entrepreneurship and
thus shares many key behavioral characteristics with this comprehensive
concept, such as taking initiative, pursuit of opportunity, and some element of
'newness'.
Major activities related to intrapreneurship include opportunity perception, idea
generation, designing a new product or another recombination of resources, internal
coalition building, persuading management, resource acquisition, planning and
organizing. Key behavioral aspects of intrapreneurship
are personal initiative, active information search, out of the box
thinking, voicing, championing, taking charge, finding a way, and some degree of risk
12% of EU citizens are entrepreneurs, while the majority are employees.
taking.
Therefore, we should focus on educating them about the benefits of
intrapreneurship for both businesses and individuals and how to act on it.
What is an intarpreneur?
"A person within a large corporation who takes direct responsibility for turning an
idea into a profitable finished product through assertive risk-taking and innovation“
(The American Heritage Dictionary)
Though this event:
 You will test your entrepreneurial and intrapreneurial knowledge
 You will get to meet premium speakers
 You will have access to the results of one of the first
European studies on Intrapreneurship, made for this event by
JADE Romania, JADE and EIIL
 Will network with other colleagues from the network and partnerships
can be established

6. Meet the speakers!
Mr. Herbert Rastbichler
Mrs. Juliet Edwards Vice President and
Policy Officer - Economic
MD, Central & Eastern
Partnerships, Knowledge
Europe,
Alliances, European Commission
Hewlett-Packard Company
Mrs. Magda R. Tepoi Daniel Falcon Guedes
Permanent representative of President, JADE
the Chamber of Commerce
and Industry of Romania to the
European Institutions in
Brussels
Mr. Steve Price
Mr. Alexandre Almăjeanu
www.eiil.net/mambo/
Angel Investor
CEO of EIIL
Mr. Mihai Stănescu
www.mihaistanescu.ro
Business Coach
Mrs. Andreea Paraschiv
President, JADE Romania
Mr. Marius Ghenea
www.ghenea.ro/
Serial Entrepreneur and
Angel Investor

7. Meet the speakers!
Mr. Constantin Brătianu Mr. Philippe Meda
http://www.upb.ro/, http www.merkapt.com
://www.snspa.ro/, http:// CEO, Markapt
www.ase.ro
University Professor
Mr. Luca Sartoni Mr. Sorin Matei
http://www.lucasartoni. http://www.1der.biz/
com/ Mediator and Conflict
Entrepreneur, Social Management Consultant
Media Specialist
Mr. Steve Skowyrski
Mr. Ketan Makwana
http://www.carlsonfunds.c
http://www.enterprise
o.uk/ , http://www.TheInt
lab.co.uk , http://www.
ernetMarketingCorporatio
youthenterprise-
n.com/
live.co.uk
Serial Entrepreneur
Co-founder & Director
of Enterprise Lab
Mr. Jean-Yves Huwart
http://www.entreprise Mr. Radu Seuche
globale.biz/ http://raduseuche.ro/
CEO,Entreprise Globale International trainer and
coach
Mr. Benjamin Hermer
International
Manager, CNJE

8. Celebrating 20th years of JADE
at Summer JADE Meeting
Don’t want to spoil the moment, but
prepare to celebrate 20 years of JADE
awesomeness, together with our dear JADE
members and JADUS.
There will be cake, there will be surprises!
We’re going to mark this event down the
history of JADE.
BE A PART! Of making one of the surprises:
send of Julya video with yourself/ your team
22nd us
and tell us your JADE story (why are you a
member of the network, why do you love
JADE!) – deadline 13.07.2012.

9. Summer JADE Meeting
Structure of the event
• Transportation to the resort
• Beach Time
19th of July • International beach party (after 7PM)
• Opening Ceremony
• Speeches, food for brain
20th of July
• Workshops ! Register for workshops:
• Innovation Lab http://www.amiando.com/21SJM
• General Assembly
21st of July • Closing Ceremony
• Transportation to the airport (Constanta/Bucharest)
• Optional (for people that stay an extra day): Trip to the
Danube
22nd of July
* Attendance to conferences and workshops is mandatory. A deposit at the
registration desk (40 euro) will be solicited when you check-in. Money will be
reimbursed on 21st, at 6 PM (so you can use the money for the party on Saturday)

10. Summer JADE Meeting
19.07.2012
There will be 2 pick-up places: the airport (Otopeni) or at
the House of Parliament !
Don’t forget to send us your flight details at
sjm@jaderomania.org –deadline 12.07.2012!
22nd of July
The departure of buses will be fixed accordingly
– we will announce the exact hours on the 15.07.2012!

11. Agenda 20.07.2012
Time Topic Holder
10.00-10.30 Networking & coffe
Daniel Falcon, Andreea
10.30-11.00 Opening ceremony Paraschiv,Alexandre
Almajeanu
Report on Intrapreneurship presentation of results
11.00-11.15 Ella Nicolescu, Steve Price
Moderator: Antonia
Sariyska; Speakers: Mihai
Stănescu,Ketan
11.15-12.45 Panel Discussion
Makwana, Sorin
Matei ,Herbert
Rastbichler, Juliet Edwards
12.45-14.30 Lunch
14.30-14.35 Video Break
How a Multi-National Company helped me develop the skills
14.35-14.50 Steve Price
to be an entrepreneur
14.50-15.05 How an Intrapreneur can lead change in the company Constantin Brătianu
How an Intrapreneur should communicate inside the company
15.05-15.20 (Internal Communication and knowledge management in a Luca Sartoni
startup environment.)
15.20-15.35 Breaking the habit [coffee break]
15.35-15.40 Video break
15.40-15.55 How to stimulate intrapreneurship inside the company Philippe Meda
How to enhance the link between innovation and
15.55-16.10 Jean-Yves Huwart
intrapreneurship
16.10-16.25 How to recruit intrapreneurs Steve Lion
16.25-16.40 Breaking the habit [coffee break]
16.40-16.45 Video break
16.45-17.00 Corporate Businesses and the Need for Entrepreneurship Marius Ghenea
17.00-17.15 Do you really want to be an intrapreneur? Magda R. Tepoi
17.15-17.30 Forming teams for Intrapreneurship Game Antonia Saiyska
17.30-17.45 Breaking the habit [coffee break]
17.45-19.30 Free time
19.30-19.45 The power of ideas Ketan Makwana
19.45-21.00 Intrapreneurship Game and Networking
21.00-22.30 Dinner
22.30 - 04.00
Changing time, Transport to club and party

12. Agenda 21.07.2012
Time frame Workshop Holder
How can you make any organizational
Sorin Matei
10.30-12.30 intraprenorial? Any!
Constantin
Change Management
10.30-12.30 Brătianu
10.30-12.30 So you are an intrapreneur. What else? Magda R Tepoi
10.30-12.30 Enterprise Lab Ketan Makwana
10.30-12.30 How to eliminate intrapreneurship barriers?
Radu Seuche
12.30-14.30 Lunch
Innovation and New Business Venture
14.30-16.30 Marius Ghenea
Creation
10.00-19.30 11.00-18.30
How to test your intrapreneurial idea as fast as Jean-Yves Innovation General
14.30-16.30
possible with the reality of the market ? Huwart Lab Assembly
14.30-16.30 How do you become an intrapreneur Mihai Stănescu
Leading Innovation - 'Lite' : How to recognize
14.30-16.30 key characteristics which foster innovation in Steve Price
companies.
14.30-16.30 How to recruit intrapreneurs?
Steve Lion
JE intrapreneurship case:How to improve your
icons
16.30-18.30 JE recruitment?
Internal Communication and knowledge
Luca Sartoni
16.30-18.30 management in a startup environment.
16.30-18.30 JE management Benjamin Hermer
16.30-18.30 Blue Ocean Strategy Radu Seuche
18.30-21.30 Free time
22.00-22.30 Closing Ceremony
22.00-00.00 Dinner
00.00-05.00 Changing time, Transport to club and party

13. 22.07.2012
As mentioned before, this day is the “going back” day. We will have buses
taking you back to Bucharest/Constanta airport.
Optional (for people that can spend another day in Romania):
Trip to the Danube
Estimated cost: 100 euro
Includes: transportation to the harbor (Tulcea), trip on a boat on the channels,
lunch, accommodation in Tulcea (1 night) transportation back to Bucharest.
See more:
http://youtu.be/YzeKCMNYBew

14. Summer JADE Meeting
Dress Code
10.00-18.00 18.00-19.30 19.30-22.00 22.00-04
casual (holiday)
Thurday
Business beach clothing Casual Clubbing
Friday
beach clothing
Smart casual beach clothing Smart casual for Clubbing
Saturday Closing ceremony
casual (holiday)
Sunday

15. Summer JADE Meeting
What you need to bring with you:
JADE Spirit
(the coolest people from the network are coming!)
National drink
(will have an International party on Thursday)
Your JE stories and knowledge
(networking & exchange of information)
 Sun cream
(we’re sure you won’t resist taking a bath in the the
sea/pool)

16. Romania survival guide
The Royal family: After the 2nd World war, Romania was forced to change from a
Monarchy into a Republic; however, nowadays the Romanian Royal Family is still
respected and their informal role in our society is visible; King Michael of Romania
turned 90 years old in November 2011.
Wine: It might surprise some of you to hear that Romania ranks 10th in the World in
terms of volume of wine production. Romanians pump out nearly half a million tons of
the stuff every year. However, the quality varies significantly. Ask us if you want tips on
who some of the better producers.
Broadband speed: Broadband
availability is still somewhat
low by European standards
but its speed is one of the
best in the world, second only to
South Korea. That makes for a very
smooth Internet experience!
Cheap taxis: Where else in
Europe can you catch a cab and
pay less than 5 Euro from the centre
to the most remote place of the capital?
24h shops: Fancy anything at any time? We have lots of small shops where you can buy
pretty much everything round the clock.
Romanian food: Romanian traditional foods revolve around meat. Cabbage rolls,
sausages, tripe soup and stews (like tocanita) are popular main dishes. Pork is the main
meat used in Romanian cuisine and the saying goes that "Cea mai buna leguma e
porcul" – "Pork is the best vegetable". But beef is also consumed, and good lamb or fish
dishes are definitely worth a try.

17. Romania survival guide
Typical street food: Berliners have the Wurst, Londoners have fish&chips,
Romans the pizza, we in Bucharest (oddly enough...) have the “shawarma”.
Don't ask how a middle eastern dish became endemic for Bucharest.
Flowers: When offering flowers as a gift, you should always be careful to
offer them in odd numbers. Even numbers are used for funerals only. That's
why the "dozen roses" concept is a bit weird for us.
Payment: Most stores, restaurants, bars etc. will
prefer cash payments in Romanian currency
'Lei' (RON). Luckily, you can find cash machines
everywhere in Bucharest. They rarely accept
Euros and credit cards, increasing in
coverage, are still not very popular. That said,
most large stores and popular restaurants
accept card payments. However, it is
recommended to check first!
Weather: Summer in Romania is gloriously hot, with temperatures easily
exceeding 30 degrees Celsius. Luckily, it tends to be dry so it rarely becomes
unbearable. Try to stay in the shade, dress lightly and drink plenty of water.
Drivers in Bucharest: One must be very careful as a pedestrian in Bucharest.
Drivers tend to be inconsiderate and often do not obey traffic signals. Don't
assume a car will stop for you at a red light and be vigilant at all times.
Smoking: Romanians smoke a lot and don't really care about those who
don't. Smoking is still allowed in public places.

18. Travel Tips
A. Flying to Bucharest
Bucharest has good connections with most European capitals and with the largest cities
in Romania, but it can be difficult to find a direct flight to Bucharest from outside
Europe.
Bucharest has one international airport: Henri Coanda International Airport, located in
Otopeni, 18 km north of the city centre. All flights land here.
City transfer from Otopeni airport
Henri Coanda Airport (Otopeni) is serviced by train, buses and taxis. If you come on
another day than the recommended one (19th of July), you will need such info.
We recommend taking a taxi, as it is hands-down the fastest and most comfortable way
to get to the city, costing between 10 and 25 euros. The EUR/RON exchange rate is
roughly 4.5 RON to the EUR.
There is a taxi stand right outside the terminal and a ride into the city costs c.45 RON
(ranging between 30 and 100 RON). You can only pay with local currency, so make sure
you get some cash from the ATM before you exit the terminal. For a safe trip, try calling
us first and we will order you a cab!
There are two bus lines to the city: bus 780 which goes to the main train station Gara
de Nord and bus 783 which heads to downtown. They run from 5:30 AM till 11:00 PM.
Tickets and cards can only be purchased from the booth in front of either the Arrivals or
Departures terminals. You cannot buy tickets from the driver. Remember to validate
your ticket on board the bus. The bus is far superior to the train in terms of both time
and cost.
The train service is called Henri Coanda Expres. Train tickets can be bought inside the
airport at CFR (Romanian Railway Company) ticket counter. The train station is 2 km
away from the airport, but there is a shuttle bus that transfers passengers to it. Once
you reach the train station, there is another 30 minutes until your reach the main train
station Gara de Nord. The train service is available between 6 AM and 11
PM. Counterintuitively, the train is the worst option you could go for...

19. Some facts about
the location
Beach resort
Mamaia is the most popular beach resort in Romania.
It is located in the immediate North-East of Constanta.
Mamaia has almost no full-time residents, but it
surely gets populated during summer. It has sandy
beaches and a wide opening to the Black Sea and
Lake Siutghiol.
There are plenty of private beaches with
chaise-longues and umbrellas that will keep you safe!
Temperatures
Prepare for heat! The average temperature of the
water is of 25 degrees Celsius, while the air
temperature reaches a low of 25 degrees (by night)
and a top of 40 degrees Celsius in the middle of the
day. Don’t exaggerate with the sun of Thursday,
avoid exposure to the sun between 11.30-15.00!
Parties
Mamaia is the most popular destination for parties in
summer. It has awesome clubs and the parties start
late in the night and end in the break of dawn. Youth
travels even 300km+ in the weekends just to have a
fabulous time partying.
Recommendations
Bring sun cream! Have money (RON) in cash for clubbing
(payments in euro can’t be made)!
You’ll have access to free WiFi!

20. The hotel
Golden Tulip, Mamaia
Your participation fee covers accommodation for Thursday, Friday and Saturday evening
at Hotel Golden Tulip, a four star hotel. You will enjoy your stay here in a double room
(so if you didn’t tell us who will be your roommate already, please do it ASAP!). If you
need extra accommodation, drop us an e-mail at sjm@jaderomania.org and specify the
number of nights you need extra.
All workshops and conferences will be held at this location.
Golden Tulip Mamaia is located right on the beach, in the northern part of Mamaia
resort, only few meters away from Black Sea, being the first hotel in Romania who gives
attention not only of the youth and families with children but also to those travelling for
business reasons. http://www.goldentulipmamaia.com/
Food
Meals (lunch and dinner)will be served at “Pizza Sabroso”.
We will have Italian food and traditional Romanain food.
We will go by buses.
Address: Bd. I.C. Bratianu, nr. 48 Constanta
http://www.pizzasabroso.com

21. Parties
Beach party, Mamaia
On the night of your arrival to the beach resort
(19th of July), we will move to a private beach and
celebrate. Bring your international drink and be ready
to share stories about JADE and your country!
Friday & Saturday parties in Bellagio
Romanian parties are like no other. Bring with you some extra energy because you will
be facing big professional challenges by day and heavy partying by night! Bellagio is the
place to be on the Romanian seaside! http://www.bellagioclub.ro/index.php

22. Travel Tips
Transport within Bucharest
Taxis
Again, we recommend getting around by taxi, as it is very cheap. There are a lot of taxi
companies in Bucharest and you'll easily find a cab here. Avoid taking independent cab
drivers, but use only the services of big taxi companies as these will be cheap and
reliable. Some of the largest taxi companies are: Meridian, Leone, Cristaxi, Tess Taxi,
Cobalcescu, Taxi AS, Taxi 2000, Taxi Total, Mondial, etc. Cars from these companies have
the rates displayed on the door, right under the rear view mirrors. These should range
between 1.3 and 1.8 RON per km. Independent taxis have significantly higher fees. If a
taxi does not display these prices on the door, or if the price is 3.5 RON per km, it is best
not to take it and find another, as you'll probably be charged five to ten times higher
than usual. Also, most of the larger hotels (including the Novotel) have independent
taxi drivers loitering around the entrance - if you want to get somewhere, just get
reception to call you a taxi from one of the large companies.
Metro (Underground)
The metro has four lines (M1, M2, M3, M4) and covers the city quite extensively. It is
usually a cheap and easy way to get around. Maps of the subway can be found on the
Metrorex official site www.metrorex.ro (map on last page).
 Buses, trams and trolleybuses
Bucharest has a very complex network of buses, trams and trolleybuses which is, at first
glance, fairly confusing to the tourist. This is not because of any inconsistencies within
the network, but rather due to the intricate web of hundreds of bus, tram and
trolleybus routes found in the city. Make sure you know the stop you're getting off at -
even though in most trolleybuses and in some modern buses and trams, following stops
are announced automatically and displayed on a screen inside the vehicle. The ticketing
system uses contact-less smart-cards, called Activ cards, which you can buy (you will
need some ID to do that).

23. Travel Tips
B. Flying to Constanta
Constanta (Mihail Kogalniceanu Airport) is also a popular airport in Romania, with good
connections accross Europe. It is located 25km away from Constanta. It has also the
advantage of being closer to the resort - it will take you about 30-40 minutes by bus to
get to the resort.
Resort transfer from Mihail Kogalniceanu airport
Mihail Kogalniceanu Airport is serviced by taxis. If you come on another day than the
recommended one (19th of July), you will need such information (on the 19th there will
be cars picking you up).
By taxi, the estimated cost of the journey is of 70 RON (15 euro). Try to visit an ATM
before you get on the ride, because they accept only RON.

24. Contacts you need to know:
sjm@jaderomania.org
112 Emergency number
+409466, +409425 Cabs in Bucharest (if needed, call one of
our team’s members for help)
+40241.55.55.55, +4041.69.00.00 Cabs in Mamaia
Team:
Andreea Pastinaru,
Logistics Manager, +40744.556.320
Andreea.pastinaru@jaderomania.org
Laura Bobb,
Participants Responsible, +40744.533.886
Laura.bobb@jaderomania.org

25. Maps
Subway in Bucharest
Meeting point in Bucharest on 19: House of Parliament (Izvor Metro station)
A- Hotel Golden Tulip
B – Bellagio Club (parties)