LinkedIn Beyond the Resume

Giselle Aguiar
AZSocialMediaWiz.com | @AZSocialNetWiz

Beyond the Resume
Tuesday, October 8, 13

LinkedIn Is...
• World’s largest professional network
• Your virtual roll-o-dex
• 238+ million members in 200+ countries
• Facebook: 1+ billion
• Twitter: 500+ million
• Google+: 400+ million
• Pinterest: 70+ million
• Over 3 million company pages
© 2013 AZSocialMediaWiz.com | @AZSocialNetWiz

LinkedIn Demographics
• 65% Male / 35% Female
• Over 75% are college educated
• Majority between age 35 and 54
• Avg. household income over $110,000


Metrics
• Members did over 5.7 billion searches on
the platform in 2012
• Over 1.5 million unique publishers have a
“Share on LinkedIn” button on their
content/website.
• In Q2 of 2013, 33% members used mobile
apps vs. 21% in 2012.
• LinkedIn is available in 20 languages
http://press.linkedin.com/about


Buying Power

5

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http://press.linkedin.com/about


LinkedIn Stats
•

Over 2.1 million groups*

•

81% of users belong to at least 1
group**

•

61% of users use LI as their primary
professional networking site**

•

2 new members sign up every
second**

•

LI is 277% more effective at generating
leads than Facebook or Twitter***

•

77% of B2B marketers say they have
acquired a customer through LI***
*http://press.linkedin.com/about
**Website-monitoring.com
***Wishpond.com


Website Trafﬁc

Using WordPress JetPack
plug-in

AZSocialMediaWiz.com


It’s About Networking

LinkedIn Labs


The Power Formula
• For each Unique Relationship in your first level
• You will have approx. 100 additional number 2’s
• and 4,700 number 3’s
Your Friends - #1s
Your Friends’
Friends - #2s
Your Friends’ Friends’ Friends #3s

You
s

It’s not about B2B or B2C.
It’s P2P: People to People


Your Proﬁle
• It’s more than just your resume
• It’s about what you can do for...
• an employer
• a client
• a colleague or friend
• Become known as an Expert in your field
• Establish Credibility
• Helps with Reputation Management & Google searches


Proﬁle Strength
• The stronger it is...
• The higher you’ll come up in
searches!

#1 Picture
• Professional-looking Headshot
• Crop it correctly
• Make sure your face is not too dark or small


Strong Proﬁle Elements
• Full name & location
• Headline - 1 sentence
• Position in Current Company (add URL)
• Summary - more than just one line
• Experience (at least 2 past jobs) with
descriptions
• Skills & Expertise

Strong Proﬁle Elements
• Education
• Recommendations
• Extras: publications, volunteer work,
certifications
• At least 50 connections!
• Custom URL


Custom URL


Headlines That Don’t Work
• “Market Manager”
• “Self-Employed”

• “Something from
Something”

• “Owner”

• “31% Left Brain 69%
Right Brain”

• “Entrepreneur”

• “I Am Here to Serve”

• “at ABC Company”

• “Entrepreneurial
Juggernaut”

• “XYZ Company”

• “Store Manager”

Adding Your Website URL


Recommendations vs Endorsements
•

Endorsements don’t carry as much weight as a
recommendation

•

Recommendations - written by someone who knows you or
your work

•

Don’t ask people who don’t know you for a recommendation

•

Ask former colleagues or clients who know your work

•

Friends

•

If you can’t ask those, volunteer or do pro-bono work

•

Give to get


Recommendations Moved

• Edit profile
• Experience
• Recommendations
• Click on blue edit icon

Your Summary
• It’s not your life story!
• A brief summary of who you are and what you do
and what you’re looking for
• Highlights of accomplishments & what you do
• A brief description of positive business
relationships
• Keywords

Skills
• You can put up
to 50 skills
• These are
keywords that
help you come
up in searches
• Think of other
ways to say the
same thing

Get Connected
• Find contacts using your email address book,
former employers, classmates, friends
• Upload a .csv file of your contacts from Outlook
• Invite them to connect
• Connect your Twitter account
• Add links to your website & blog
• Add a link to your profile from your website

Buttons for Your Site
https://developer.linkedin.com/
plugins/follow-company


Connecting Rules
• You should know or have a relationship or something
in common with a person before you invite them to
connect.
• Did you work together?
• Have you done business together?
• Do you both belong to a group?
• What do you have in common?
• Do you have a mutual connection?
• Remind people where you met.

Searching
• Updates, People, Groups, Companies, Jobs
• Search by keywords or names
• Narrow down search by location & industry
• Follow people & companies
• People come up in order of connection
• Use “Advanced Search” to find prospects

New on LinkedIn
• Facebook-like Updates
• Share, Like & Comment
• #hashtags
• New Navigation
• New Group Layout
• Tags

Tag Connections


On Their Proﬁle


Company Pages
• Company
information
• Website
• Products or
Services
• Updates
• Comments - new!
• Analytics - new!

646 x 220 pixels


Analytics


Insights
• Follower demographics
• position
• industry
• company size
• seniority
• function

Insights
• Reach - the potential unique views
• Engagement - The number of interactions,
clicks, & followers acquired divided by the
number of impressions.

• Impressions - The number of times each
update was shown to LinkedIn members.

• Likes
• Comments
• Shares

Groups
•

Network with like-minded
people

•

Find your target market

•

Search groups

•

Private vs. Public groups

•

Daily vs. Weekly digest
emails

•

Participate & get known

•

Max - 51 groups

•

Don’t over post or over
sell


Sharing on LinkedIn
• Share your blog posts
• Share other articles of interest to your
target market
• Share to Updates
• Share to Twitter
• Share to Groups
• New: have to have a Subject Line

LinkedIn Don’ts
• Don’t ask for recommendations from folks who
don’t know you or your work
• Don’t SPAM people
• Don’t over do sharing with groups
• Don’t ask to connect to people just to grow your
network
• Don’t be SHY!

LinkedIn Dos
• Do share an occasional article, blog post or news item
with your groups - once or twice a week
• Respond to invitations and messages in a timely
manner
• Report spammers
• Do request recommendations from clients - the
more the better
• Ignore invitations to connect from people you don’t
know or with whom you have nothing in common
• Be honest

More Tips
• When posting, add a line or two
• Comment - contribute
• Think like your target market
• Stay away from industry jargon - KISS
• Easy on the self-promotion
• Check your inbox daily - at least 3 x a week
• Respond in a timely manner
• Upload photos, presentations & videos
• Connect with peers & strategic partners

Inbound Marketing


Plan & Learn Before Diving In
•

Analysis

•

Define your Target Market

•

Research

•

Strategic Plan

•

Tactical Plan

•

Set-up of WordPress blog & social pages

•

Training

•

Implementation - building a following

•

Create, curate & share content

•

Monitor & measure


Questions?
Email: Giselle@AZSocialMediaWiz.com
LinkedIn.com/giselleaguiar
Twitter: @AZSocialNetWiz
Facebook.com/AZSocialMediaWiz
AZSocialMediaWiz.com

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LinkedIn Beyond the Resume

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