Social Media Graphic Dimensions & Branding

Social Media
Graphics
Dimensions
& Branding
Giselle Aguiar, Social Media Strategist & Trainer
AZSocialMediaWiz.com | @AZSocialNetWiz
Updated: 10/10/2014
1 © 2014 AZSocialMediaWiz.com 1

Benefits of Social Media
✦ Establishes you / your company as an expert in your field
✦ Increases brand visibility
✦ Exposure - The New Word-of-Mouth
✦ Networking – social amplification
✦ Sharing knowledge & fostering innovation
✦ Lead generation
✦ Reduces marketing costs
✦ 1-on-1 relationships with your current & potential customers
✦ Customer service & support
✦ Aids in SEO & increases website traffic
© 2014 AZSocialMediaWiz.com 2

The Major Networks
3 © 2014 AZSocialMediaWiz.com

Which Network?
✦ Must have a presence in the major ones
✦ Focus where your target market is and
✦ The ones that are bringing traffic to your
website

Social Branding
✦ Branding should be consistent throughout the social
networks.
✦ Cover graphics - Free billboard - different sizes
✦ Profile Graphic - the largest square graphic is
Twitter at 400 x 400 pixels. You can use it for the
others. You can go large to small, not small to large.
✦ If you have a rectangular logo, have it redesigned
into a square or incorporate it into the cover graphic.
✦ When someone lands on your business page, they
shouldn’t have to wonder what you do.
✦ It’s your online reputation - make sure they’re
quality graphics

Google+
✦ A social network run by Google
✦ 1.6 billion members / 540 million
active users
✦ Public posts & links get indexed
in Google search engine
★ If your business has 100
followers with active
engagement, your Google
search engine results position
can improve by 14 spots.
✦ You must have a personal account
(white pages) with a person’s name
to create a business page (yellow
pages).
✦ Hangouts: Free video conferencing
& live streaming on YouTube 6 © 2014 AZSocialMediaWiz.com

Google+ Local
✦ Google Places & maps
became G+ Local
✦ G+ Local pages are indexed
& integrated across Google
search, maps & mobile.
✦ Customer Reviews
✦ Citations from Third Parties
✦ Proper website SEO
✦ Complete Listing

Google+ Branding
Verified Local
Business
Verified
Website
Followers &
Views

Google+ Branding
Hi-def Cover: 2120 x 1192 pixels
Square to round logo: 250 x 250 pixels
9
© 2014 AZSocialMediaWiz.com

YouTube
✦ 2nd largest search engine
✦ 1 billion users a month
✦ 6+ billion hours watched per month
✦ 100 hours of video uploaded every minute
✦ YouTube reaches more US adults aged 18-34 than
any cable network. (Nielsen)
✦ Owned by Google & connects to Google+
✦ Most searched for term: “How to…”

YouTube Channel
✦ Defaults - general description with keywords
✦ Links to website & social
✦ In-video branding
✦ Free-use background music
✦ Channel Art - branding in hi-def that’s looks
good on a mobile device or an HD TV

YouTube Channel Art
Not actual size! YouTube is the most difficult.
Have a graphic designer create it for you.

LinkedIn
✦ World’s largest professional network
✦ Over 313 million members
✦ Your virtual Rolodex
✦ 200+ countries & 23 languages
✦ 2 new members join every second
✦ Over 75% are college educated
✦ Majority between ages 35 and 54
✦ Avg. household income over $110,000
✦ Over 3 million company pages

The Power Formula
✦ For each Unique Relationship in your first level
✦ You will have approx. 100 additional number 2’s
✦ and 4,700 number 3’s
Yosu
Your Friends - #1s
Your Friends’
Friends - #2s
Your Friends’ Friends’ Friends #3s

LinkedIn Groups
✦ Best place to
network!
✦ Search groups & find
your target market
✦ Private vs. Public
groups
✦ Daily vs. Weekly
digest emails
✦ Participate & get
known

LinkedIn Company Branding
16
✦ 3 graphics
✦ Retangular logo
✦ 100 x 60 pixels
✦ Banner
✦ 624 x 220
✦ Square thumbnail
✦ 100 x 100
✦ Description

Facebook
✦ 1.5+ billion members
✦ More B2C than B2B
✦ 43% of B2B businesses
acquired new customers on FB
(Source: QuickSprout)
✦ 77% of B2C companies acquired
a customer from FB (Source: QuickSprout)

Facebook Branding
851 x 315 pixels
180 x 180 pixels

Twitter
✦ News no longer breaks, it tweets!
✦ A real-time platform
✦ 1+ billion members / 255 million active users
✦ You grow a following by following people, tweeting, retweeting &
sharing
✦ Goal is to get folks to RT (retweet) your tweets to their followers
✦ Customer service - monitor your brand & respond to questions
✦ 140 characters - texting
✦ New layout uses old header unless you replace it with the correct
size graphic and the old header looks distorted.

Twitter Branding
New Header:
1500 x 500 px
(your old header doesn’t fit)
Bigger Square Logo
(your old one looks fuzzy)
400 x 400 px

New Twitter Layout
✦ Showcased bio - easier to read
✦ 160 Characters - use them!
✦ With keywords & hashtags

Pinterest
✦ A Virtual Pinboard
✦ All Visual - pin pictures & videos
✦ Links back to the original source website
✦ Over 100 million active users
✦ 80% are women / 50% have kids
✦ 2.5 million monthly page views
✦ 5 million pins per day
✦ 500,000 business accounts
✦ Partnered with Foursquare to map pins
✦ Promoted pins - coming soon!

Pinterest Branding
23
✦ Profile Picture: 250 x 250
✦ Verify website
✦ Connect to Twitter
✦ Description: use keywords & hashtags
✦ Location

Magic Numbers
✦ LinkedIn - 50 connections + complete profile = “All-Star”
✦ Facebook - 30 likes - Insights
✦ Twitter - 100 followers - get insights with SocialBro
✦ Google+ - 100 “active” followers - increased ranking
24

Know Thyself
!
✦ What’s you/your company’s
Mission?
✦ What are your Goals &
Objectives?
✦ What’s your Purpose?
✦ What’s your Brand?
✦ What’s your Niche?
✦ What makes you different, better,
unique?
✦ Define everything clearly

Know Your Customer
✦ Determine & define your target
market(s)
✦ Figure out which networks
they use the most
✦ Research
✦ What are their interests, likes,
pain points
✦ Think like your target market
✦ Put yourself in their shoes

Sweat Equity = ROI
✦ Analysis: How does it all fit in your
Marketing Mix?
★ Lead generation, capture and conversion
✦ Create a Social Media Marketing Strategic
& a Tactical Plan
✦ Research & find industry experts &
influencers; follow & share their content
✦ Set-up accounts & profiles with consistent
branding & interconnect all with your
website & emails
✦ Learn how to properly use the tools
✦ Add social to your collateral material

Sweat Equity = ROI
✦ Start implementing & building
relationships: Engage!
★ Building a following - 90 minutes a day
★ Maintaining a following - 30 minutes a
day
✦ Blog at least once a week (3x is best),
tweet & post several times a day
✦ Send out a Newsletter at least once a
month with excerpts of the blog posts
then “click here to read more…”
✦ Monitor your brand & measure traffic to
your website
✦ Re-analyze & adjust your efforts based
on site statistics

Building a Following
Keep Feeding
Them!

10-4-1 Rule
✦ For every 15 posts...
★ 10 are other peoples’ content
shared with your followers
★ 4 are your original content or tips
★ 1 is a direct sales post

3 P’s of Inbound Marketing
✦ Persistance
✦ Perseverance
✦ Patience

Free Ebook!
Free e-book: What is Inbound Marketing?
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Social Media Graphic Dimensions & Branding

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