Maximizing Your Success With Social Media in Economic Development
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Economic developers around the nation understand the importance of integrating social media into their marketing plans. However many are still struggling to understand how to convince their board that this social media can be a valuable tool, let alone master the best practices for success. Arti Kuthiala, Marketing Director of GIS Planning, will address some of the key challenges facing economic developers in social media today, including how to set yourself up for (and measure) success, and what are the best practices in the industry today.
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Maximizing Your Success With Social Media in Economic Development
- 1. © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 2. Agenda © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 5. Why Social Media Matters to You © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 6. The Value Proposition for You © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 8. Is This For Real? © GIS Planning www.GISPlanning.com www.ZoomProspector.com Sonoma County Tourism Bureau
- 9. Engagement, check. How do we get started? © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 10. The Social Media Bandwagon Creators Critics Collectors Joiners Spectators “ Nesters” Forrester Social Technographics® © GIS Planning www.GISPlanning.com www.ZoomProspector.com Monitor & Listen Generate Buzz Participate Share Content Seed & Build Communities Create Original Content
- 11. The Four Step Plan to Becoming a Social Media Jedi © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 12. Step 1: Start by Listening © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 15. Step 2: Define Your Goals © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 16. Step 3: Join In On the Conversation © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 17. Step 4: Measure Progress via Changes in KCIs © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 18. Step 4: Measure Progress via Changes in KCIs © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 19. Step 4: Measure Progress via Changes in KCIs © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 20. Best Practices © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 26. © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 27. Facebook © GIS Planning www.GISPlanning.com www.ZoomProspector.com "On Facebook, we can ask our customers what's the next location they want... It's an amazing way to communicate with our fans." - Charles Nelson, President, Sprinkles Cupcakes, the Beverly Hills baker to the stars
- 28. Directly Integrate Social Media Into Your GIS Website © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 29. Directly Integrate Social Media Into Your GIS Website © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 30. Directly Integrate Social Media Into Your GIS Website © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 33. Takeaways © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 34. Takeaways © GIS Planning www.GISPlanning.com www.ZoomProspector.com
- 35. Q&A @artikuthiala © GIS Planning www.GISPlanning.com www.ZoomProspector.com Arti Kuthiala Marketing Director GIS Planning [email_address] (415) 225-1678 @zoomprospector
Notes de l'éditeur
- 1 http://www.grokdotcom.com/2008/11/07/understanding-and-aligning-the-value-of-social-media/
- http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090618/FREE/906189994/1078/newsletter011 http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=110120
- 4 out of 5 U.S. adults (18+) use social media >1x/month – Forrester
- Twitter now has agreements with both Bing and Google to give them access to its full feed of public Tweets Bing’s Twitter search is already live, and it will soon add public Facebook updates to its search results as well
- http://www.frogloop.com/social-network-calculator http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
- http://www.frogloop.com/social-network-calculator
- http://www.frogloop.com/social-network-calculator
- http://budget.santacruzcityca.gov/
- http://mashable.com/2008/11/02/reexamining-linkedin/