A house with no walls: Creating a site structure for the future
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A house with no walls: Creating a site structure for the future
- 1. House with No Walls: Creating a Site Structure for Tomorrow Lisa Ghisolf, Gizmo Design, Inc. @gizmodesign * gizmo-design.com
- 2. What you think you have
- 3. What it may really be
- 4. It’s the “un-fun” stuff We are long past “brochureware” sites [sort of] Content strategy: More than just what you’ll say Sitemaps: What you need, pathways Functionality: Phased functionality aligned with business objectives [especially in e-commerce!] Wireframes: What lives on each page
- 5. Content strategy User, user, user! Who are your audiences? Think about what they — not you — are expecting to see. Look at your content: how ME-centric is it? Good content is: up-to-date, user-centric, useful, u-findable
- 6. Uh, how? Plan! Work out a schedule. Who, what, why, when & where? Editorial calendar plugin You are a goldmine of information!
- 9. Sitemap to wireframe Visualize your structure & how users will react: Flowchart it out! What is the process? What is interlinked? Consistency is key
- 10. MORRIS Version 1.3 - JUNE 20, 2011 Globals [on every page] Privacy Policy Terms & Conditions Search Site map Home Designer What's Shop Clothing Shoes Bags Luggage Accessories Men's Women's About Blog/ Customer Press/ My My My index new all travel Service media Account Wishlist Cart diary Designers A- Z Denim Belts History Order status Designers by category Outerwear Gloves Contact Shipping New this season Leather Keychains Events FAQs My designers Pants Sunglasses Philosophy Shorts Cufflinks Suiting Umbrellas Designer pages: -Kiton -Stefano Ricci Sport coats Wallets -Pal Zileri -Brunello Cucinelli -Hugo Boss Hats -Zilli -John Lobb -Zanella Scarves/ wraps -Brioni -Jack Victor -Luciano Barbera Jewelry KEY -Dolce Punta Blog -Babylone Calendar -Angela Caputi -Il Bisonte Regular pages -Alfred Dunhill Dynamically created pages -Edward Green -Inis Meain Caruso
- 15. Tools Sitemaps Powermapper.com Slickplan.com Wireframes Gomockingbird.com Balsamiq.com Both Jumpchart.com [w/WP export!] Gliffy.com
- 20. Mobile What works on a laptop or even a tablet doesn’t necessarily work on a phone K.I.S.S.! One-column themes People are used to scrolling on mobile, but how much will they read? Are the buttons big enough to touch? Text big enough to read? As with ANY site: Make it easy on the user
- 21. Thank you! Lisa Ghisolf, Gizmo Design, Inc. @gizmodesign * gizmo-design.com
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