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1. Solid Advice To Make Email Marketing Work For You

2. When you are trying to market your business, it can be
hard to know which marketing techniques to focus on.
Email marketing can be a strong, fundamental part of
any marketing plan. Here are some useful email
marketing tips to strengthen your overall marketing
strategy, and to build your bottom line.

3. Be persistent in your attempts to reach customers. You
don't have to send emails daily, but keep in mind that
you may not capture a customer's attention, or business,
until he or she has been exposed to your brand or
products several times. Touch base often, but not so
frequently that it seems too annoying.

4. To get the most of your email marketing, invest in a
program that personalizes your emails with every
customer's given name instead of a generic greeting.
Ensuring that every email starts with the recipient's
name is key to encouraging your customers to see your
newsletters as valuable information and not just more
sales spam.

5. Test the format of your email. Always put the most
important information and new offers on the top of your
emails. Trying out different layouts will help you find
what works the best. Then, when you figure out what
works for you, you want to use it to your advantage. This
will give your consumers an idea of what they could
expect from you, as well as giving them information on
where they could read about you.

6. Use tools to measure the success of your email
marketing campaign. You should learn all you can about
how many times your emails are read, if your subject
lines are being read, which articles you write are being
read, etc. Using information like this can help with the
future success of your campaign since you will know
what works and what does not.

7. Use your email marketing to get your customers more
involved with other promotion portals. For example,
always give readers several ways to learn more about
what every email is discussing. End every email with
your contact information and web address, encourage
them to share special promotions through Facebook
"Like" buttons or direct them to a video that shows
them how best to use a new product.

8. To make a clear and memorable impact with every
email, keep your marketing messages short and sweet.
Every email should have a very clear message and
should only include information, media and links that
are completely relevant to that message. A succinct but
convincing email will be easier for your readers to
absorb than a windy message that tries to force too
many points.

9. Try following up with a product review when sending a
follow-up email to your clients. You could insert a link
onto your email that informs them to enroll by clicking
on this link. The ending P.S. on the message could urge
them to take advantage of this opportunity that you are
providing them.

10. Try to educate yourself on how not to be considered
spam. Sign up for free email accounts, post your address
on the web and wait for the spam to come. Study these
emails closely so you know how to make the proper
adjustments to your own email communications. Take
measures so your emails look distinct from spam.

11. Use colors and fonts that reflect your business and are
easy to view. Even if the content is interesting, difficult
to read fonts and harsh colors can cause some customers
to reject the email, and possibly future ones as well. Use
the same color scheme and fonts for all of your emails.

12. An effective way to create an email marketing list is to
give users an option to sign up for your mailing list on
your website. You may choose to include a subscription
form on your site, but ensure that it is easy to find and
simple to use.

13. Your emails must be personal. The more personal they
are. The better people will respond to them. Do your
best to communicate in a way that doesn't scream
"Advertising." Speak in a friendly one-on-one style with
an amicable tone. By using your emails in a respectful,
familiar manner, you will be able to make use of the
most personal advertising method, there is.

14. Email marketing can be an effective, smart way to
promote your business. You have to know what to do.
Just apply the tips laid out here so your email marketing
plan goes well. Learn as much as you can about email
marketing so that you only improve as your business
grows.

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