The next social challenge to public health: the information environment.pptx
V49 gerardjoelabonado10stepmarketingplan
1. 10 STEP Marketing Plan for (SAVIOUR INTERNATIONAL HOSPITAL) GERARD JOEL ABONADO MD FPSGM JUNE 2010 [email_address]
2. 10 STEP Marketing Plan for Saviour International Hospital GERARD JOEL ABONADO MD FPSGM JUNE 2010 [email_address]
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6. Positioning to the Primary Target Market Part 1: Steps 1 to 5 [email_address]
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8. I need to be cured of illness I want to be in a State of the art facility [email_address]
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11. SIH is #3 in niche: low priced services with 70-79% occupancy ST PAULS IDH IMH SIH Price vs. Occupancy rate [email_address] Price/ occupancy rate 50-59 % 60-69 % 70-79% 80-89 % High price Low Price
12. SIH unique positioning is shown in this competitive map Many competitors in prevent tooth decay and saves money positioning. Positioning vs. Brand Matrix [email_address] IDH IMH ST PAULS SIH Tertiary level General /Specialty Cheaper rate of Services Tricare /US HMO’s Open Heart Surgery Program
19. 6a. Major Hospitals in Iloilo city Product shot 1 of direct competitors Product shot 2 of indirect competitors How product looks in supermarket shelves etc etc [email_address]