The New B2B Buyer (Independent, Unpredictable, and Social)

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George Krautzel

Reference material for a discussion on how the B2B buying process has fundamentally changed

The New B2B Buyer (Independent, Unpredictable, and Social)

Media Consumption Rates Among Professionals ,[object Object],Toolbox.com/PJA Social Media Index, Wave V 2

3 Online Communities Encourage Vendor Participation ,[object Object]

This preference serves as an open invitation for vendors to participate alongside of their target audiences in online communities.Which of the following statements best reflects your attitude about vendor participation in online communities? Toolbox.com/PJA Social Media Index, Wave IV

Professionals Value Vendor Transparency and Responsiveness ,[object Object]

Free samples and exclusives from vendors were among the least important for professionals in online communities .If you were part of an online community, how important would it be for the participating vendors to provide the following? Please rank on a scale of 1 (least important) to 5 (most important). Toolbox.com/PJA Social Media Index, Wave IV 4

5 Shortlist of Potential Vendors – All Job Roles ,[object Object]

Topic-based communities are the second-most important source during this phase for all job roles.Toolbox.com/PJA Social Media Index, Wave II

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Product Design Trends in 2024 | Teenage Engineerings

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Culture Code

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Featured (20)

Everything You Need To Know About ChatGPT

Everything You Need To Know About ChatGPT

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

Skeleton Culture Code

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

The New B2B Buyer (Independent, Unpredictable, and Social)

1. The New B2B Buyer (Independent, Unpredictable, and Social)

2.

3.

4. This preference serves as an open invitation for vendors to participate alongside of their target audiences in online communities.Which of the following statements best reflects your attitude about vendor participation in online communities? Toolbox.com/PJA Social Media Index, Wave IV

5.

6. Free samples and exclusives from vendors were among the least important for professionals in online communities .If you were part of an online community, how important would it be for the participating vendors to provide the following? Please rank on a scale of 1 (least important) to 5 (most important). Toolbox.com/PJA Social Media Index, Wave IV 4

7.

8. Topic-based communities are the second-most important source during this phase for all job roles.Toolbox.com/PJA Social Media Index, Wave II

9.

10.

11.

12. Employee participation in relevant communities

13. Integration of company IP into various platforms

14. Lead nurturing via social CRM

15.

17. Lead generation - white papers, webcasts

18. Branding - IMUs, microsites

19. E-mail - list rentals

20.

21. Branding – buttons, banners

22. E-mail – newsletters, list rentals2003-2010 2011 and Beyond 1996-2002 Vision - The Evolution of Online Marketing