Web 2.0 vs Search

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A presentation by Scott Gledhill at the Search Summit 2007. Topics cover ways to improve the findability when using web 2.0 technologies such as Flash or AJAX.

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Web 2.0 vs Search

1. Web 2.0 vs Search

2. Social Bookmarking

3. Social Bookmarking

4. Social Bookmarking

5. Social Bookmarking

6. Blogs - quality

7. User Generated Content - content

8. User Generated Content - tags

9. User Generated Content - tags

10. User Generated Content - tags

11. User Generated Content - tags <a href=“index.html” rel=“tag” /> text </a>

12. Microformats

13. Microformats

14.

15. Microformats

16. AJAX

17. AJAX

18. AJAX progressive enhancement

19. DOM Scripting SEO Accessibility Basic page, works without javascript

20. DOM Scripting SEO Accessibility javascript supported, add the features.

21. AJAX Basic website, normal page refreshes.

22. HIJAX partial page refresh, uses AJAX if supported

23. HIJAX 1 map query = 1 new html page refresh

24. HIJAX partial page refresh, ajax maps update

25. Foundations Search Engine Optimisation Usability Accessibility

Editor's Notes

Web 2.0 vs Search Comprimises of: Cool ajax apps vs. Findability of content

Web 2.0 vs Search

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