3. Disclaimer:
1, Not all big brands are stupid in SEO
2. Not all small brands have the capacity
to exploit big brands in organic searches
3. This is not a presentation that will
enable you to take down Apple or
Amazon anytime soon
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5. AMA Definition
A name, term, design, symbol, or any
other feature that identifies one seller's
product distinct from those of other
sellers
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6. It’s All About Identity
It
represents
the identity
that a
business
wants to
project
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33. HOW TO COMPETE WITH BIG
BRANDS IN THE SERPS
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34. 1. Act Like a Brand Yourself
Display strong authenticity signals
Invest in professional web design
Short, snappy brand names work best
Take your logo seriously
Be genuinely proactive in social media
Focus on Customer experience
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35. (Re)build Your Site with SEO in Mind
Simpler, flatter site architectures work best
Have a scalable content roadmap
Let market demands drive link asset creation
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38. Place a Premium on Relationships
Be open to link requests
Show off your knowledge outside your own site
Participate in cross-promotions
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