![SOCIAL MEDIA AND ENVIRONMENTAL HEALTH CRISES: AN EXAMINATION OF PUBLIC RESPONSE TO IMPORTED DRYWALL AND PERCHLORATE HEALTH RISKS ,[object Object],Glen Doss Senior Manager Web Strategy & Implementation ICF International](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media for Health Communications
- 1. Investigating the Characteristics and Effectiveness of Social Media in Environmental Health Communications 2010 National Conference on Health Communication, Marketing and Media
- 10. Filtering Out the Noise Perchlorate AND “baby formula” OR “infant formula” Health AND “Chinese drywall” OR “toxic drywall” OR “imported drywall”
- 12. Defining Social Media Social Media = User Generated Content
- 14. Social Media Monitoring & Analysis Tools Enterprise or Mid-range Free or Freemium
- 18. Types of “Other SM” Sites
- 19. Types of Facebook Pages
- 20. Accuracy in Posts and Comments
- 21. Primary Public Concerns and Focus Perchlorate Drywall
- 22. Framing of Public Responses to Perchlorate and Drywall
- 24. Use of External Links to Support Public Opinion 63% of posts had one or more external links
- 27. Geolocation Cool, you’re here too! Yup… section 500. Let’s meet up after. Photo: http://www.rockingham.k12.va.ushttp://www.rockingham.k12.va.us
Notes de l'éditeur
- Perchlorate Drywall Personal Blog 45% 19% NGO Blog 13% 3% National Media 8% 9% Social Networking Site 13% 14% Law Firm Blog 2% 13% Local or regional Media 9% 29% Other Type 9% 12%
- Perchlorate Drywall FB Personal Page 0% 3% FB Group Page 5% 4% FB Fan Page 95% 93%
- Accuracy Posts vs. Comments in Facebook & Other Other Posts Other Comments Facebook Posts Facebook Comments TRUE 95% 70% 95% 84% FALSE 4% 10% 3% 3% OPINION 1% 20% 2% 13%
- Perchlorate Content in Posts & Comments Rocket Fuel 56% CDC Response 38% Water Contamination 47% Federal Safety Doses 35% Formula Products 51% Drywall Content in Posts & Comments Odor 33% Electrical Damage 48% Respiratory Problems 23% Inspection Methods 28% Government Response (Non-CDC) 24%
- Perchlorate Drywall Human Interest Frame 24% 30% Severity Frame 15% 20% Action Frame 17% 6% Detection Frame 1% 16% Lifestyle Frame 16% 0%
- Perchlorate Drywall Personal Blog 19% 11% NGO Site 25% 3% Government Site 7% 13% National Media Site 17% 13% Regional Media Site 7% 23%