Red Rock - online acceleration
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This is a presentation I gave our local Chamber last week
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Red Rock - online acceleration
- 1. Online introduction RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY
- 2. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY Online Acceleration @redrockbranding linkedin.com/in/glenmcdermott Glen McDermott redrockbranding.com CONNECT
- 4. Online Ecosystem RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY
- 6. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY Offline decrease in response rate of credit card direct mail offers of businesses reported that trade-shows became less important over the last 6 months. of direct mail is never opened of people skip direct mail ads decrease in % of budget allocated to telemarketing 9x 28% 44% 86% 2x Online US users spend 2.7 times more time on social media and blogs than e-mail of US adults use social media at least monthly of US internet users read blogs say their company blog is important or critical of marketing budgets is allocated to SEO 2.7x 91% 64% 62% 13% Latest Marketing Trends
- 7. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY 78% Trust Slow Exposure Full Engagement Based to“Sharing” Segmented Population Online 14% Trust Rapid Exposure Little Engagement Difficult to“Share” General Population Offline Offline vs. Online
- 10. Online Ecosystem RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY
- 11. Online Ecosystem
- 12. Online Ecosystem
- 13. SIMPLIFY RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY Create a Clear & Compelling Message Use words, pictures or both, so that everyone–from your employees to your customers to your mother–can easily understand your brand promise and why they should care about it. The more memorable this message and image is, the easier it is for "believers" to become "ambassadors" and communicate it to others. The result: They will love you for your clarity.
- 14. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY Stand for Something The best brands stand for something: a big idea, a strategic position, a defined set of values, a voice that stands apart. Symbols are vessels for meaning. They become more powerful with frequent use and when people understand what they stand for. They are the fastest form of communication known to man SIMPLIFY
- 15. AMPLIFY Integrated Advertising RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY Today’s Consumers Today’s consumers are much more connected and involved as technology, the Internet and social media are a great part of the consumers’lives. Today’s consumers lose interest very quickly as they are looking for something beyond the marketing message and ask themselves the question:“What’s in it for me?” Integrated advertising adds value and lets consumers take part in an experience that they want to be involved in and share with their friends. The big idea has to integrate with media tools that link to each other and not just stand alone.
- 16. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY AMPLIFY The Brand Funnel Know Like Trust Try Buy Advocate
- 17. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY AMPLIFY Fan Engagement Spectrum BRAND Super Fan Advocate Team Purchasing Fan Engaged Fan Potential Fan
- 18. 250 PROSPECTS BUT THE REAL OPPORTUNITY IS THEIR NETWORK OF FRIENDS
- 19. AMPLIFY Keep in Mind When friends endorse a product or service, you are more likely to trust it. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY
- 20. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY AMPLIFY Key Online Trends • The future web is being rebuilt around people • Social technology is being adopted by consumers before brands • Consumers now expect real time, and personalized engagement • The amount of information consumers can access is increasing • Competition for consumer attention is increasing • All of this information and our relationships are everywhere • Brands will be distinguished by the quality of their social listening • Consumer activism about brand behavior is rising
- 21. COMPANIES WILL THRIVE ON THE BASIS OF THEIR STORIES & MYTHS
- 22. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY AMPLIFY Brand Reputation Negative online reviews should be your best PR tool Social Media is vital source of industry intelligence if you care to listen It used to be about who you know not what you know Now it is about what people know about you Social media populations are your full time focus group
- 23. RED ROCK BRAND BUILDING UNIFYSIMPLIFYAMPLIFY Online Acceleration @redrockbranding linkedin.com/in/glenmcdermott Glen McDermott redrockbranding.com CONNECT