A talk I gave to some of our reporters about using Twitter as a platform for reporting live news events -- and not just to push links. Refers to Ottawa Citizen Twitter coverage of several live news events, including the criminal trial and acquittal of Ottawa Mayor Larry O'Brien.
SEE Twitter as a primary reporting platform TAKES ONLY SECONDS to get news from the scene to readers CUTS OUT EDITORS (Good and bad)
Tip about Ashbury sex assault lawsuit first. Went to courthouse. Jon Willing from the Sun is there photocopying it. We’re beat. DETAIL… Our news hole getting smaller, but Tw space is limitless. BUT BE AWARE OF HOW MUCH IS TOO MUCH NOTEBOOK… Had to write Webhits for O’Brien trial, stopped taking notes
We can get out message out just as faster or faster. O’BRIEN VERDICT Twitter is a print medium. We are better with words. We type faster We are there anyway. And we are more trusted and reliable.
CRIME SCENE-- No exclusivity, Sun and CTV will be there, so why not be first? City council, school board, Events with consequences that readers don’t’ have time to watch or attend SPORTS - Voracious interest from fans. James Gordon reporting on practice. Can we get Wayne Scanlan Tweeting during Sens games -- free to subscribers. LYNN SAXBURG Bluesfest
CRIME SCENE-- No exclusivity, Sun and CTV will be there, so why not be first? City council, school board, Events with consequences that readers don’t’ have time to watch or attend SPORTS - Voracious interest from fans. James Gordon reporting on practice. Can we get Wayne Scanlan Tweeting during Sens games -- free to subscribers.
DECISION TO IDENTIFY CYCLISTS - Sun/Globe didn’t have the names yet. * Community of cyclists would want to know
COVER IT LIVE - NOT BAD BUT NOT THE ULTIMATE SOLUTION
NEED BETTER FIT WITH OUR HOMEPAGE, ON THE FRONT PAGE FREE TO SUBSCRIBERS, CRIPPLED FOR NON-SUBSCRIBERS BETTER CHOICES FOR DELIVERY… SMS. Young people think FB and Twitter are for geezers.
IMPORTANT TO REMEMBER Few readers will be reading your coverage of a news event from start to finish. They have to know what’s going from any Tweet anywhere. - May have to repeat context a lot, wastes characters, but worth it. - NO CLEAR STYLE FOR JOURNALISTS HERE but we should try to mirror newspaper style as closely as we can
TONE - Twitter is still a social media and personality matters CHALLENGE Is to show personality without revealing biases or eroding credibility INSTANT FEEDBACK helpful from readers. O’Brien trial getting updates CORRECT AS YOU GO - May not get spellings right the first time. Misunderstandings,etc. CORRECTING GIVES YOU CREDIBLITY
BIAS - You will always been seen as a reporter. Have to be careful not to offer opinions on topics you might cover. A bit like elxn signs. INDEMNITY - Libel. No Citizen policy yet on social media. Usual cautions apply. Very easy to jump to conclusions. PUBLIC - Anything you post on Twitter is can be seen by anyone, not just followers. Steve Maher example.