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Microformats
and SEO
Glenn Jones
Fresh Egg – Worthing
28 Oct 2011
Microformats and SEO
Microformats
    <p class="vcard">
    <a class="fn url"
      href="http://glennjones.net/">
      Glenn Jones</a>
    </p>



A method of marking up data with the pre-existing attributes of HTML. Uses
            fixed schemes developed by an online community
RDFa
 <p xmlns:v="http://rdf.data-
   vocabulary.org/#"
   typeof="v:Person">
 <a href="http://glennjones.net/"
   rel="v:url"
   property="v:name">Glenn
   Jones</a>
   </p>
A method of marking up data with custom attributes and namespaces.
Microdata (HTML5)
<p itemscope
  itemtype="http://data-
  vocabulary.org/Person">
<a href="http://glennjones.net/"
  itemprop="url name">Glenn
  Jones</a>
  </p>

  A method of marking up data with the HTML5 attributes.
Microformats
      vs
Microdata/RDFa
http://www.google.com/landing/recip
               es/
Let’s mark-up a Yorkshire Pudding recipe page
http://codebits.glennjones.net/semantic/hrecipe.html
hRecipe - http://microformats.org/wiki/hrecipe
Recipe
http://www.google.com/support/webmasters/bin
       /answer.py?hl=en&answer=173379
Add the top level class around the
   HTML containing your data

  <section class="hrecipe">

  …

  </section>
Add class names to the elements
       within your HTML

 <section class="hrecipe">
 <h1 class="fn">Yorkshire
   Puddings</h1>
 …

 </section>
One property can
      live inside another

<p class="summary">Makes
<span class="yield">6 good size
  Yorkshire pudding</span>, the way
  my mum taught me
</p>
A property can have child properties

<li class="ingredient">
  <span class="amount">75g</span>
  <span class="name">plain flour</span>
</li>
A property can take data
from the text of an element or
      another attribute

<img class="photo"
     src="yorkshire-puddings.jpg" />
ISO DateTime

   <date>T<time>Z<timezone>
    2011-10-27T20:41Z-1:00

<p class="published">Published on
  <span class="value-title"
   title="2011-10-27">27 Oct 2011
</span></p>
ISO Duration

        P<date>T<time>
PT0H10M is a duration of 10 minutes

<li class="prepTime">Preparation
   <span class="value-title"
   title="PT0H10M">10mins</span
   </li>
http://www.google.com/webmasters/tools/richsnippets
Compound microformats

hRecipe


  Review              Author
  hreview-aggregate   hCard
hReview-aggregate
<p class="review hreview-aggregate">
  <span class="rating">
     <span class="average">4.0</span>
       stars based on
     <span class="count">35</span>reviews
  </span>
</p>
Using a star image
<span class="average ">
<img
  class="value-title"
  title="4.5"
  src="images/4-5stars.png" />
  </span>
Author hCard
<p class="hcard author published">
  Published on
  <span class="value-title" title="2011-10-
  27">27 Oct 2011</span> by
  <a class="fn url"
  href="http://glennjones.net">Glenn Jones
  </a>
</p>
http://www.google.com/support/webmasters/bin/answer.
                 py?answer=1229920
Microformats and SEO
rel=me and rel=author


<a rel="me"
  href="http://glennjones.net">Glenn Jones
  </a>
Interlinking sites


     Recipe site
         rel=author         rel=me

                  Author             Google
Recipe            Profile            Profile
Thank you
and questions?
Creative Commons Attribution-Non-Commercial 2.0
           UK: England & Wales Licence.

          Copyright Glenn Jones 2011
             www.glennjones.net
Thanks to the following for their photos

http://www.flickr.com/photos/dithie/4106528495/

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Microformats and SEO