Miss Yellowfin and Actian Vectorwise’s rousingly successful Mobile Business Intelligence (BI) Best Practices Webinar? Relax. You can check it out here. By now, you know that Mobile BI is increasingly important. Gartner predicts that more than half (53%) of all organizations will have implemented some form of mobile reporting and analytics intiative by the end of 2012. You’ve also heard Mobile BI thought-leader, former Gartner Research Fellow and President and Founder of Dresner Advisory Services, Howard Dresner, state that Mobile BI will have the same impact on the way we consume business information as the introduction of the Internet did. So you know how important it is. Now, learn how to successfully deploy Mobile BI to advantage your organization with our 10 Mobile BI best practices.

1. Mobile BI Best Practices

2. BI & Mobility
Mobile BI is where it’s at!

3. Your presenters Year
| Last
Yellowfin CEO, Glen Rabie
VP Sales & Services in APAC, Actian
Corporation

4. Last Year | Last Year
The number of Smartphones & Tablets
sold exceeded the number of PCs sold

5. | Mobile device v PC
Mobile device vs PC
The trend is going to
accelerate

6. Smartphone conversion Conversion
| Smart Phone
Smartphone conversion from dumb
phone is underway

7. | Internet Access Growth
Internet access growth
By 2014 mobile internet usage will be
greater than desktop

8. | Tablets & PCs
Tablets & PCs
147 Million
Tablet shipments in 2015 - up from 16M
in 2010
IDC

9. Tablet transition Transition
| Tablet
31%
Of organizations say the tablet will
replace the PC as the main computing
device
InformationWeek’s 2012 Outlook report

10. Not just anyNot just any old tablet
| old tablet
100%
Of fortune 500 Co’s are deploying the
iPad as their Tablet device
InformationWeek’s 2012 Outlook report

11. | Mobile = Convenience
Mobile = convenience
V

12. How convenient?convenient?
| How

13. Mobile BI: | Mobile BI it’s happening
It’s happening
68%
Of organizations plan to add Mobile BI
capabilities to their data strategies this
year
DAS 2011 Mobile BI Study

14. BI on the Smartphone
What have we learnt?

15. Functional |delivery
Functional Delivery
33%
By 2013, 33 percent of BI functionality will
be consumed via handheld devices.
Gartner Predicts 2011 report

16. What do they do?do they do?
| What
Mobile users consume content…

17. Mobile BI for consumers consumers
| Mobile BI for
The BI consumer is the largest
audience for BI data.
Analysis
BI Consumer

18. Mobile users – do they differ? they Differ?
| Mobile users - do
BI Consumers:
2.Don’t produce content
3.They are task workers or
Executive & Management
These users are often new to BI

19. The rethink The Rethink
|
The traditional BI
delivery model just
does not work on a
mobile device

20. Mobile BI Deployment
Best Practices

21. NOT SLOW
AND HARD!

22. Best Practice #1
Device Independence

23. | The big dilemma
Is Mobile BI special – does it need to be
custom built?

24. | Device Independence
Device independence
75%
Of users access their BI from multiple
devices
Dresner Mobile BI Study

25. Use Case – Insurance
Health
Point provider dives into Mobile
BI
•Dot 1
•Dot 2 Insurance company
Large
•Executive & Management Reports
•Existing BI solution had no Mobile
•Large Search – Oracle, MSTR, etc

26. | Device Independence
Device independence
“Display iPad and iPhone graphically
in fashion as close as possible to the
display and navigation experienced
by the user on their desktop or laptop
when consuming reports including
drill through”
Recent Customer RFP

27. | Device Independence
Device independence
We need to reuse
content

28. Best Practice #2
Mobile BI must include
the smartphone

29. Mobile BI preferencesPreference
| Mobile BI
66%
Of users vote a smartphone as the #1
choice for accessing BI versus a tablet
Dresner Mobile BI Study

30. Mobile BI preferencesPreference
| Mobile BI
50%
Of smartphone Mobile BI users prefer the
iPhone over any other operating system
Dresner Mobile BI Study

31. Plan for phone deployment deployment
| Plan for Phone

32. Use case – Logistics
Logistics takes to smartphone
Point
•Dot 1 reporting & analytics
mobile
•Dot 2 logistics company
Large
•Supervisors have phones, no tablets
•Existing BI solution had no native
support for smartphones

33. Best Practice #3
It must be fun & easy to
use

34. | Mobile Users
Mobile users
Mobile Users are:
•Non-technical
•Want rapid access to their data
•Need to be engaged

35. Ease of useEase of Use
|

36. Best Practice #4
Mobile BI must enable
collaboration

37. The mobile The Mobile Difference
| difference
Mobile usage is different
•The phone is fundamentally a
collaboration device
•The tablet is often brought to meetings
•The PC is a single user device

38. | What do they want?
Collaboration

39. | Collaboration Features
Collaboration features
Mobile Collaboration requires users share
insight easily.
•Comments and discussion
•White board
•Email
•Alerts

40. Use case – Higher Education
Higher
Point education provider share
insights with Mobile BI
•Dot 1
•Dot 2
Internationally recognized institution
•Dispersed workforce
•Cohesive decision-making anytime

41. Best Practice #5
Mobile BI must be
interactive

42. Lets me see the me see the detail
| Lets detail
Mobile Dashboards should be
high level. But, users need to
be able to get to the detail.

43. Interactive |features
Interaction Features
Mobile BI needs to support:
•Drill Down hierarchies
•Drill Through to detail
•Drill Anywhere
•Filtering
•Sectioning

44. Use case – Real estate
Real
Point estate data aggregator turns
to Mobile BI to sell
•Dot 1
•Dot 2
Recognized data provider
•Field sales force demonstrates to
prospects
•Interactivity boosts sales

45. Best Practice #6
Mobile BI must be fast

46. Speed | Speed
Greater Interactivity and more
users drives the need for
speed.

47. Performance needs to be fast
Point
10 Seconds
•Dot 1
How long users will wait for a
dashboard to load in a browser
•Dot 2
2-3 Seconds
How long users will wait on a Mobile
device

48. | Usage & Performance
Usage & performance
You need to take account of the
fact that you will have:
•More users
•Greater concurrent usage
•Greater interaction
•More BI use cases

49. Strategies |for speed for Speed
Strategies
Mobile Strategies
•Cache reports on the device
•Optimize reports and dashboards
•Get a fast database

50. How do we How do we get faster…
| get faster?
VectorWise
3 May 2011
1TB Performance
Benchmark 32
Cores
Composite Queries Per 1TB
RAM
Hour TPC-H@1TB (Non-
Clustered)
Microsoft
SQL Server
Sybase IQ 5 April 2011
Oracle Oracle 15 Dec 2010
Oracle 26 April 2010
29 April 2009
Sybase IQ 2 May 2008
80
1 Feb 2010 Cores
80 2TB
RAM
Cores
2TB
102,375 118,573 123,323 140,181 164,747 173,961
RAM 436,788
QphH QphH QphH QphH QphH QphH QphH
Source: www.tpc.org / May 3, 2011
TPC, TPC Benchmark, TPC-H, QppH, QthH and QphH are trademarks of the Transaction Processing Performance
Council (TPC)

51. Best Practice #7
Mobile BI must be
secure

52. Your data isYourthere… out there
| out data is
If your BI is Mobile – it’s
outside your firewall! It’s out
there.

53. Security is |critical is Critical
Security
Plan your security strategy:
•Do you want to cache?
•Login on app access
•Content Security – who sees what?
•Data Security – access to data

54. Integrated |security
Integrated Security
Security that is integrated with
your BI platform means less
rework and easier to
administer

55. | Security Features
Security features
Mobile BI needs to have:
•Integrated Security
•Needs to be Auditable
•Emails need to be through your app
•Needs Simple Centralised Admin Control

56. Best Practice #8
Mobile BI must support
Offline Mode

57. | Offline Mode
Offline mode
It still happens. Sometimes
your users can be offline!!
Make sure your Mobile BI
supports offline mode.

58. Best Practice #9
Mobile BI must be
tailored to the user
profile and out-of-the-
box

59. Ready to goReady to go
|
Once a user connects:
•Prebuilt Dashboards
•Relevant Content
•Tested for Mobile

60. | Out-of-the-box
Out-of-the-box
It seems obvious, but plan for
an out-of-the-box experience
for your users

61. Best Practice #10
Mobile BI must be a
consistent

62. Lastly…
Mobile BI must be a
great experience

63. | Ready to go
A Consistent User Experience
Plan your content Interaction:
•Set interaction UI standards
•Same Location – Always
•Makes training easy
•Makes deployment of new content rapid

64. 10 Mobile BI best practices
Mobile
Point BI must be…
2.Device independent
•Dot 1
3.Include the smartphone
•Dot 2
4.Fun & easy to use
5.Enable collaboration
6.Interactive
7.Fast
8.Secure
9.Able to support offline mode
10.Tailored to the user profile out-of-the-box
11.Consistent

65. A great experience experience
| A great
High user adoption and an
increased ROI are the result
of following points 1-10!

66. | What do users want?
A Great Experience

67. Let’s See It In Action
How it works

68. More InformationYear
| Last
Yellowfin
www.yellowfinbi.com
Vectorwise
www.actian.com/ @YellowfinBI
@ActianCorp
Feedback & Questions
pr@yellowfin.bi
Yellowfin LinkedIn User Group
Vectorwise LinkedIn User Group

69. Conclusion
Questions