Futurist Gerd Leonhard on The Future Of Communications And Public Relations

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Public relations professionals face new challenges in finding and being found as media consumption becomes more fragmented across digital platforms. Their mission is no longer about distributing press releases but building relationships and engaging in two-way conversations across blogs, social networks and user-generated content sites. To succeed, PR must shift from press agentry to become storytellers that create and share compelling narratives through new multimedia story forms on emerging channels.

Business Technologie

www.mediafuturist.com

Gerd Leonhard
gerd@mediafuturist.com
www.mediafuturist.com
March 2008

The Future of Public Relations

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www.mediafuturist.com

The basic Mission:

Finding Being Found

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www.mediafuturist.com

The challenge

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www.mediafuturist.com

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Futurist Gerd Leonhard on The Future Of Communications And Public Relations

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