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The Challenges of the Open Economy
 - how to succeed in the 21st century business environment




Presentation at Fundacao Dom Cabral, May 13 2010, Belo Horizonte, Brazil
    Gerd Leonhard, Media Futurist & CEO TheFuturesAgency
                    FDC Visiting Professor
                    www.mediafuturist.com
                     twitter: @gleonhard
Source: Slideshare.net
This is not about technology




                      Source: Slideshare.net
It used to be...




     Energy
    Business
    Education
 Media & Content
Telecommunication
It will be...



                      Energy
                     Business
                    Education
                 Media & Content
                Telecommunication
: Empowered and
  Engaged Users
Open & Connected
The Disconnected are becoming
     the Hyper-Connected
People subscribe to People



          Source: Cisco / Youtube
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
Connectivity
  quir es
re
creates Openness
Connectivity + Mobile + Social
is creating a Pivot Point similar
  to that of the Printing Press.


Youtube.com/user/ScholzundFriends
Consequences of
Openness provides solid protection
against missing important changes




     ...is the new
  survival strategy
Open Collaboration




                       Open Innovation




                          Open
                        Education
Open Business
  Strategy
Defining ‘Open Economy’
• New business models based on collaboration
 (rather than competition and domination)
• Transparency as a default setting
• Conversations not (just) monologs
• Passing control to the Users
• Open interfaces to / with business partners,
 vendors, users , customers etc (API)
• Use of technology and business standards
 that are supported by everyone
From ‘The Network’ to ‘The Networked’
Complete convergence of Online & Offline
‘Not invented here’
      becomes



Proudly Found
  Elsewhere
        *PFE
Openness is
now a Survival
  Strategy
From a packaged-goods i.e.
‘Stuff’ Mentality to a Service and
      ‘Experience’ Mentality
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
Hyper-Competition
 Hyper-Collaboration
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
The Future of Business: the changing framework of the Open Economy (FDC Brazil)
Command & Control
     becomes
Coordinate & Cultivate
      *Thomas Malone “The Future of Work”
Trust
is the most important currency online.
     To build it we adhere to three
     principles of open information:
                  value, transparency,
                   and [user] control
 Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog Dec 2009
12/2009: Quoting from Google’s Open Business Manifesto:

        Closed systems are well-defined and
   profitable, but only for those that control them
    Open system are chaotic and profitable, but
   only for those that understand them well and
          move faster than everyone else
      Closed systems grow quickly while open
      systems evolve more slowly (requiring a
                    longer view)
             “Google has all variants” (!!!)
Open Innovation Examples
The Challenges of Open
‘Open’ means new Responsibilities
Future Leaders are Connectors
      - not just ‘Directors’
Openness means we must
 provide “Social Oxygen”
www.mediafuturist.com
                       www.theFuturesAgency.com
                        gerd@mediafuturist.com
Thanks for your time     Twitter.com/gleonhard
                          Facebook: gleonhard

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