Fall 2012 READ142 Project 1 Assignment. Professor Deidre Hughes

1. Giving through the power of play.
Grace Lim
Read142
D. Hughes
MW 10:10am

2. Our Mission
Child's Play is dedicated to improving the lives of
children in hospitals around the world through the
kindness and generosity of the video game
community and the power of play.
Child’s Play is always striving to pursue new
opportunities and expand the positive impact of the
cause. This includes consistently researching and
pursuing alternate fundraising channels, new
donation platforms, additional events and better
community support.
When gamers give back, it makes a difference!

3. Gaming Marathons
• Players will host livestreams where
they will tackle a variety of games,
beat a single game, or just play for 24
hours.
• Many streamers will giveaway special
prizes to viewers who donate giving
people a strong incentive to chip in.
• The success rate is very high as
many streamers who do host charity

4. Inputs
To host a gaming marathon, you’ll need:
• Livestream gear (Xsplit is free!)
• A PC with a generous amount of RAM to assure a smooth
stream while gaming.
• A donation box! (ChipIn, Paypal, etc. have widgets you can
add to your page)
• Energy! These can last a very long time so be prepared.
• Have prizes to distribute to your viewers for donating!
• No one has to be adept at any of these things. We will
provide as much information as needed to help you get your
stream started!
It’s amazing to see how the community comes together for a
cause and we are proud to support anyone that is willing to do

5. Outputs
• We have over 70 hospitals worldwide with
wishlists that we have fulfilled.
• We have over 70 different corporate
sponsors that contribute to our events. Some
of our Platinum sponsors are Google,
Amazon, Microsoft, Nintendo, Sony and
Warner Bros.
This shows the power the gaming community
has as a team and the positive effect gaming
can have on a child’s life.

6. Outcomes
• Less stress for the children
• Acts as a distraction
• Brings the family together to have fun
• Hospitals will have more activities
• Keeps kids from being depressed
• Improves public opinion of the video gaming

7. Processes
• We work with gamers that host charity
streams and promote their channel through
major gaming and tech sites as well as our
very own Penny-Arcade website.
• We work right alongside hospitals to create
their wishlists and rely on the promotion from
the streamers to help their wishlist be fulfilled.
With the kindness of the gaming community,
we are able to assist hospitals in providing
fun, and entertainment for the kids that are
bedridden and are limited to what they can
do.

8. The Community Need
• We have over 70 hospitals worldwide that we work
with and were able to raise $3,512,340 in 2011.
• Working with the help of hospital staff, we set up gift
wish lists full of video games, toys, tablets, books, and
other fun stuff for kids.
• With those cash donations, we purchase new
consoles, peripherals, games, and more for hospitals
and therapy facilities. These donations allow for
children to enjoy age-appropriate entertainment,
interact with their peers, friends, and family, and can
provide vital distraction from an otherwise generally
unpleasant experience.

9. The Shuttleworth Foundation
The Shuttleworth Foundation is striving to The Child’s Play Charity can offer the
create an open knowledge society, both in community and the world a foundation in
South Africa and around the world. It is a which kids can escape their reality, “are
vision that will only be truly realised when free to learn, invent, innovate” during their
all people are free to learn, invent, innovate time at the hospital and to have the kids
and, ultimately, create their own enjoy themselves despite whatever the
opportunities. reason for being at the hospital.
The Shuttleworth Foundation are looking We at Child’s Play Charity are social
for social innovators who are helping to innovators helping to change the world with
change the world for the better and are this revolutionary take on bringing the
looking for some support through an home environment to the kids, it’s a big
innovative social investment model. step to create a solid hospital environment
that kids won’t be afraid to remember, but
rather remember it as being a home away
from home experience.
Provides funding for dynamic leaders who The foundation dedicates themselves to
are at the forefront of social change. finding dynamic people to bring change to
the world in innovative ways and we are
doing just that.

10. Critical Thinking
Gaming is a highly controversial topic, and has
been for many years. There are many theories
that gaming can reduce learning, develop anti-
social behaviors and habits, as well as violent
behavior as well.
Though we are gamers, that perception errs
the vision we have for the community.
With the work we strive to do for the
community, it is imperative that our jobs are to
develop ways to encourage gaming in the most
positive way possible so that parents aren’t
discouraged by our efforts and the kids can feel
more secure in their surroundings.

11. Critical Thinking
To confidently provide what the children
need in hospitals so that they will be in
good spirits during their time there.
Working with the nurses and doctors to
maximize the chances for fun
environment for the kids versus an
unwelcome one.
The opportunity for children to have a fun
environment in the hospital will serve as
an undergird for many generations to
come that are afraid of the hospitals
now.

12. Corporate Sponsor Ranking
Child’s Play has three levels of sponsorship:
silver, gold, and platinum. These
sponsorships run for 12 months, starting in
November of each year. Each includes a
home page logo placement with link. We are
a registered 501(c)(3) non-profit, and are
always happy to participate in corporate gift

13. Why It Matters To Me
Gaming has always been a part of my life. It
brought my family together for fun game nights,
and it brought me to meet amazing people
throughout the different communities. The
gaming communities I am involved with host
events to support players that struggle with
cancer, or other diseases to be supportive. It is a
family of friends that are passionate about
something that is meant to be fun and bring
people together.

14. How To Get Involved
For hospitals:
1. We create a “Wish List” for your hospital
at one of the major online retailers (such
as Amazon.com).
2. We (and other game/tech sites) drive
traffic to this Wish List.
3. Generous gamers from all over the world
buy items off the list, which are shipped
from the retailer directly to your hospital.

15. How To Get Involved
For everyone:
• View gamers play your favorite games or
any game on their livestreams and donate
to win prizes through them, or donate
directly on our website!

16. Another Way To Get Involved
If you’ve discovered something new and
want to share your passion for video
games and supporting the charity, we
encourage you to create your own
livestream account through Twitch.tv and
start streaming! We will gladly add you to
our calendar of events as you host your
very own charity livestream.