1. NYC Innovation Scene
Opportunities for the NY Office
Oct 13th, 2011
New York City

2. Did you know:
Innovation is defining new rules for success
WHAT HOW
Human-centric Fast development
product cycles
Impeccable Constant UX
service focus
Some Steve Jobs Community
magic building

3. Did you know:
Silicon Alley start-ups are pushing innovation

4. Did you know:
… incumbents are trying hard to keep up…

5. Did you know:
… businesses are built around innovation

6. The NYC innovation landscape: From
concept to product, corporations to startups
Corporations
Analyze Prototype
Startups

7. spins-out, incubates and sells
ventures back to clients
Identify ‘Intrapreneurs’
Build venture company
Spin venture back in
client if successful

8. designs, engineers and
brings products to market
Discover
Design
Deliver

9. designs innovative strategies
and ensures product feasibility
Develop Capabilities
Innovate
Grow
Build Businesses

10. accelerates the growth of
promising tech startups
Capital Advisory
Business Development
Strategy Consulting
Start-up Incubation

11. creates an community around start-up
incubation and collaboration
Education
Office Space
Support
Collaboration

12. Competitive landscape
Model Client focus Build own Community
businesses
Prehype Excubation Both Whitespace, -
Coffeememe
Frog In-house Corporations - -
IDEO In-house Corp. and - Open IDEO
gov.
Pulse Partnership Startups DLP, Bank -
Advisory Sonar
General Collaboration Startups - Startup
Assembly Weekend
faberNovel Collaboration Both digitick, pariSoma,
PINK research

13. faberNovel in the NYC
environment
SWOT Analysis
A multi-faceted But can be hard
team to position to
clients
With the When enterprise
expertise to services are
address NYC’s fragmenting
problems

14. A multi-faceted team
Multidisciplinary network
Entrepreneurs, Designers,
Technologists, Strategists
City innovation expertise
Knowledge of digital products
Both sides of the table
Incubator/investor & start-up
Consultant & technologist S W
O T

15. With the expertise to address NYC’s problems
S W
O T
Startup ecosystem inflation
point
Explosion of Silicon Alley
Growing need for office space
Funding gap to address
Mayor Bloomberg’s strategy
City opportunities
Stanford innovation center in NYC
Great media ecosystem

16. But can be hard to position to clients
Marketing positioning
What target client?
Consult or excubate?
Physical products
S W
O T

17. When enterprise services are fragmenting
S W
O T
From large generalists to small
specialists
Specialized start-ups threaten
incumbents
Expansion of small venture funds
Start-up audience’s specifics
Limited cash
Great digital skills
Very specific needs

18. Embrace ambiguity, make fragmentation an
opportunity
Segment offering
PINK, pariSoma
Address NYC specifics
Media, city innovation,
Silicon Alley
Leverage diversity
Mobile, Strategy

19. @GuillaumeOrain
guillaumeorain.wordpress.com

20. Back-up Slides
Other competitors to watch

21. creates human-centric
products and experiences
Product Development
Interactive Experience
Brand Communication

22. focuses on Industrial Design

23. Global innovation firm Continuum
Innovation is no present in New Yok