Craig Fisher presented at TalentNet Live Social Recruiting Conference in Dallas at Pizza Hut HQ 9/13/13 Linkedin Profile Optimization for Talent and Customer Attraction

1. PROFILE OPTIMIZATION,
COMMUNICATIONS AND
PROSPECTING
Craig Fisher
Vice President of, fisher VISTA
CEO TalentNet, LLC
craig@talentnetlive.com
Twitter @Fishdogs
214.394.0909

2. HTTP://YOUTU.BE/JOFNR_WKOCE
VIRAL = MAGNETIC
WHAT DOES THE FOX SAY
HARLEM SHAKE
GANGNAM STYLE

3. EVERY EMPLOYEE A
BRAND AMBASSADOR

4. 4
SOCIAL MEDIA IS
SOCIAL (PERSONAL)

5. 5
BE A GREAT RESOURCE
Professional:
• Career
• Interviewing
• Hiring
• Job Search
• Resumes
• Social Media
Company:
• Lifestyle
• Vacations
• Family
• Hobbies
• Humor
Personal:
• Company
• Support
• Culture
• Jobs
BE CREDIBLE AND HELPFUL!

6. 6
Every second, 2 new members join LinkedIn.
That is the equivalent of the entire enrollment of the Ivy
League joining LinkedIn every day.
CRAZY GROWTH

7. 7
What is your goal?
Who is your target audince?
What message do you need them to hear?
PROFESSIONAL RELATIONSHIPS
BEGIN WITH A FOCUSED
PROFESSIONAL.
THINK OF YOUR
LINKEDIN PROFILE AS
A MARKETING
DOCUMENT TO ATTRACT
YOUR TARGET AUDIENCE

8. 8
SEO – OWN YOUR NAME
The “other” Craig Fisher

9. 9
SEO – OWN YOUR SEARCH TERMS
No way!! …WAY!

10. 10
SEO – USE KEY WORDS
•Your name
•Locations
•Keywords people would
use to find you or your
company
•Skills you recruit for
•Company Name
•Industry keywords

11. 11
UNCHECK THE BOX

12. 12
CHECK THE BOX

13. 13
USE UPDATES STRATEGICALLY

14. 14
SUMMARY Say what
you do
Show
you’re
better
Be
Human
Provide
keywords

15. 15
SUMMARY
Say what
you do
Show
you’re
better
Be Human
Provide
keywords

16. 16
SEO - EXPERIENCE
Job Tags
(keywords)

17. 17
PROSPECTING

18. 18
Complete your profile
Get Recommendations
Build Your Connections
Join Groups
Add Content
Link to other Social Sites
Use Advanced Searches
7 STEPS TO MAXIMIZING

19. CREDIBILITY
CONNECTION
CONVERSION
Remember – it all starts with a
credible profile. All of your activity on
LinkedIn will point people back to your
profile.
Would you call you?

20. CREDIBILITY
CONNECTION
CONVERSION

21. 21
LINKEDIN – RESTRICTED?
http://www.linkedin.com/unrestrict

22. CREDIBILITY
CONNECTION
CONVERSION
Templates for Invites.
“You’re an important part of my
professional network in the real world,
and I’d like for you to be a key part of
my online network.”
“We met last night at the (Event) and I’d
like to add you to my LinkedIn network
so that we can stay in touch and help
each other.”
“We haven’t had an opportunity to meet
in the offline world, but I think it would
be great for us to connect on LinkedIn
because…”

23. CREDIBILITY
CONNECTION
CONVERSION
Convert!

24. 24
Know
Like
Trust
PEOPLE DO BUSINESS
WITH PEOPLE THEY

25. 25
SHARE AND LEVERAGE
How long would it take to update people with this?
Use LinkedIn to leverage your reach into your network.

26. 26
STATUS UPDATES
LinkedIn Status Update Vs. What You Had for Lunch

27. 27
Post a link that would be of interest to people in your network. Tell your
network about a professional event you are going to, or have just
attended (networking event, trade conference, industry convention,
Chamber of Commerce meeting).
Announce a project that you are starting or have completed for your
job. Share a business success you’ve recently had – a happy client or a
rave review.
Make a recommendation to your network about a service, product,
website, software package, company, book, etc. that has been useful to
your business.
Ask your network for a specific connection that you are looking for.
Remind people about the characteristics of an ideal business referral for
you, or just ask for referrals.
WHAT TO SHARE

28. 28
GROUPS
An opportunity to connect with those who have similar interests
1.2 Million+ to Choose From – Start with 5-15
Can connect with:
 Alumni
 Industry/Trade/Profession
 Association
 Geographic
 Philanthropic

29. 29
So it’s not just about
sourcing…

30. 30
CONVERSATIONAL PROFILING
Who do you know in common?
What does the photo tell you?
Where have they worked and where did they go to school?
(Are there connections in those areas?)
What does the summary say about the person?
What groups is the person a member of?

31. 31
Finish Profile Credibility Changes
Bring Offline Network Online
Join Groups
Post a Status Update
ACTION STEPS

32. THE COOLEST
TOOL IS
YOU!

33. THANK YOU!
(YOU ROCK)

34. THANK YOU!
(YOU ROCK)
Digital Strategy, Linkedin Training, Social
Media and Cool Tools
for Humans in Sales and Recruiting
CRAIG FISHER
STRATEGIST  SPEAKER  TRAINER
craig@talentnetlive.com
Twitter @Fishdogs
214.394.0909