2. A VIRTUAL PINBOARD
“Our goal is to connect everyone in the world
through the ‘things’ they find interesting.”
- Pinterest
› Pinterest lets you “organize and share all the beautiful things you find
on the web.”
› People use pinboards to plan their weddings, decorate their homes,
and organize their favorite recipes.
› Users can browse pinboards created by other people — a great way
to discover new things and get inspiration from people with the same
interests.
3. HISTORY:
Contrary to popular belief, Pinterest was not an
overnight success. It took four years for the site to
take off.
Late 2009
› Ben Silbermann, an ex-Google employee,
launches Pinterest with some friends.
Photo credit: Business Insider
Beginning of 2011
› Silbermann hires designer Evan Sharp, taking him
away from Facebook.
March 2011
› Pinterest launches iPhone app
August 2011
› Time magazine lists Pinterest in its “50 Best Web-
sites of 2011” article
4. HISTORY:
December 2011
› interest becomes one of the top 10 largest social
P
network services, according to Hitwise data,
with 11 million total visits per week
January 2012
› tudy names Pinterest as top traffic driver
S
for retailers
Photo credit: Business Insider
› echCrunch names Pinterest as “Best Startup
T
of 2011”
February 2012
› Pinterest hits 10 million U.S. monthly unique visitors
March 2012
› interest becomes the third largest social network
P
in the U.S., just next to Facebook and Twitter, sur-
passing Linkedin and Tagged.
5. HISTORY:
August 2012 Photo credit: Business Insider
› interest removes invite-only status
P
October 2012
› Pinterest allows users to verify their websites
November 2012
› interest introduces “secret boards”
P
› The site launches usiness pages
b
6. BENEFITS FOR BUSINESSES
› isual: An opportunity to be visual, a huge part of any content strategy
V
› isibility: Be found in the third largest social network
V
› Corporate culture: nother way to showcase your employees and your
A
company’s values
› arket research: Get to know potential customers and journalists — and
M
understand what inspires them (or what they want)
› et inspiration: View other users’ pins to get marketing and business ideas
G
7. BEST PRACTICES
1. Set your account properly
› Make it easy for people to find you by completing your profile
› Select a username that’s consistent with your other social profiles
› Connect your Twitter and Facebook accounts
8. BEST PRACTICES
2. Set up your initial boards.
› Think about what your ideal customers might pin
› Use descriptive keywords for your board title and description
› Add a category
9. BEST PRACTICES
3. Review the Pinterest etiquette.
› Be respectful in your comments and pins
› Be authentic
› Credit your sources
10. BEST PRACTICES
4. Start pinning.
› Install the “Pin It” bookmarklet to your browser
› Pin your own stuff, but also pin others’ images and videos
› Edit your board’s cover photos
11. BEST PRACTICES
5. Pin interesting stuff.
› Educate - pin infographics, charts, etc.
› Pin images related to your brand and your customers
› Show the people behind your brand
12. BEST PRACTICES
6. Create ‘pinnable’ content.
› Invest in high-quality photos and videos
› Use at least one image for blog posts and other website content
› Try pinning your images to see how ‘pinnable’ they are
13. BEST PRACTICES
7. Verify your Pinterest account.
› dds authority to your account by letting you verify that you own
A
the website on your Pinterest profile
› Go to the “Settings” page and click the “Verify Website” button
14. BEST PRACTICES
8. When appropriate, add your product’s price.
› Product prices are added as a badge to pins
15. BEST PRACTICES
9. Engage!
› Comment on, re-pin, and like other people’s pins
› heck who is pinning your website’s content — and thank them:
C
http://pinterest.com/source/YourWebsite.com/
› Spread out your pins throughout the day
16. BEST PRACTICES
10. Follow great examples.
› Follow brands such as Etsy, Mashable and Pinterest
› Check Pinterest’s case studies
17. BEST PRACTICES
11. Grow your Pinterest audience.
› Add the Pinterest widget on your website
› Include a Pinterest button on your email newsletters
› Cross-promote on Twitter, Facebook, etc.
18. About Global Bend
Based in Vancouver, Global Bend provides digital marketing solutions for
small and medium sized enterprises looking to grow their online pres-
ence. We drive traffic to our clients through media giants like Google,
Facebook, MSN and Twitter and maintain a strong focus on converting
that traffic into business for you.
Proudly Canadian owned and operated, Global Bend leads through inno-
vation while being true to its geographical roots. Committed to deliver-
ing a unique digital experience to our customers, Global Bend focuses
on real-time customer interaction with top-quality topical content.
For more information:
Contact us at (778) 870-2276 or email us at info@globalbend.com.
http://www.globalbend.com
