The document provides advice for recruiters on using social media to build their recruitment brand and source candidates. It discusses focusing social media efforts on platforms like LinkedIn, Twitter, Facebook and YouTube and promoting an employer value proposition or attracting candidates through engaging content like games or videos. The key recommendations are to start building networks on Twitter, include social media links on career sites, and create useful content while maintaining a human voice.

1. Getting Social With
Your Recruitment Brand
Sarah Mitchell

2. Goal for Today
 Provide practical advice about
where to focus your social
networking efforts
 Provide examples

3. Recruitment
Benefits
Bullhorn 2012 Staffing and Recruiting Trends

4. How Connected are Social
Recruiters?
Bullhorn - The 2012 Social Recruiting Activity Report

5. Comparison of
JOB VIEWS
Bullhorn - The 2012 Social Recruiting Activity Report

6. Comparison of
JOB APPLICATIONS
Bullhorn - The 2012 Social Recruiting Activity Report

7. Candidate
Fatigue “It seems as if
candidates on
LinkedIn are
getting tapped
so often by
recruiters that
they just start
ignoring
them.”

8. Sourcing Aid
 Passive candidates are using
social networks
 GenY demands access to social
media tools
 Nothing prevents you from
building global networks

9. What are you going to say?
Remember: WIIFM
They honestly don‟t
care about your
corporate message.
 Quality
 Consistency
 Frequency

10. What Works Well
Social Networking Audiences Want:
 To „do‟ something – Games, quizzes,
polls
 Get the inside scoop
 Have a laugh
 Network

11. Promote Your EVP
facebook.com

12. Candidate Attraction
youtube.com

13. Combo: EVP and
Candidate Attraction
youtube.com

14. Key to social media success
Show up
Acknowledge
Converse
Use good manners

15. Weekly Time Commitment
Hours per Week
>1 3.5%
1 to 5 37.7%
6 to 10 26.2%
11 to 15 10.6%
16 to 20 7.6%
20+ 14.5%
0% 5% 10% 15% 20% 25% 30% 35% 40%

16. Key
Recommendations
 Start building your networks on
Twitter
 Put social media links on your career
site!
 Think about what content you can
create or share from another source

17. Remember
 It’s not about you. Wrap
your corporate message
in a human voice.
 Slow burn method
of sourcing; success
won’t happen overnight

18. Sarah Mitchell
Director – Site Content
Call me on +61 1800 615 703
Alternatively try my mobile +61 410 024 405
Send me a fax on +61 1800 615 704
Find out more at www.miningoilandgasjobs.com