This document introduces Globalincentive.pl, a web-based platform that connects Polish MICE buyers with international MICE suppliers like DMCs and hotels. The platform aims to help MICE suppliers effectively reach and do business with the Polish MICE market. It has over 350 registered Polish incentive houses and allows suppliers to place offers in response to requests from buyers. Examples are provided of how the platform has helped international companies like those from Zell am See region of Austria successfully promote and increase their business with Polish incentive houses.
5. 5
Introducing Globalincentive.pl
It is a web based tool connecting
Polish MICE Buyers with international MICE
service suppliers(DMCs, Hotels)
I need a place for corporate
meeting in Berlin
next Wednesday
Great!
We have a nice
hotel just perfect
for your event!
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The benefits:
Only professionals registered
More than 350 Polish incentive houses registered
The only one solution for the Polish MICE market
that brings service suppliers and buyers together
Polish incentive companies and MICE departments in travel agencies & international MICE suppliers
That’s 85% of the whole Polish MICE market
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The idea
The platform allows to place offers with MICE
services in reaction to requests for
proposals that are instantly available for
MICE suppliers registered in the system.
Globalincentive.pl Users are:
●
Polish Incentive Houses &
MICE departments in travel agencies
●
Destination Management Companies
●
MICE Hotels
●
Convention Bureaus/ Promotion Offices
●
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The tools
We offer a wide range of integrated marketing tools that will
let you conduct a promotion campaign within the Polish
MICE market effectively!
With Hotels and Destination Management Companies from
all over the world registered in our system you can reach
another big target!
If you want to launch a branding campaign –
Globalincentive.pl is the right place to start!
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Meet Sarah
Marketing Manager
for Zell am See Region, Austria
She is responsible for launching
a marketing campaign for
Polish incentive houses to
educate them about the
resources of the region and
activities provided by a
number of local companies.
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So she starts...
●
She searches for web portals to place banners
●
She places an advertisement at 2 most popular
newspapers
●
She sends a mailing to the database users (such as
office@ and contact@)
●
She schedules road shows in three main cities
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...but...
It doesn't work :-(
Sarah's partners from local companies barely noticed any
increase in reservations nor even requests
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Sarah tries to do it with Globalincentive.pl
●
We create a localized advert and place it in the
NEWS section on our portal
●
We send mailing to our registered user database
●
●
We launch an ad banner campaign on the
platform providing Sarah with complete stats
and reports
Polish incentive houses and MICE departments in travel agencies
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€
The results
Much greater response from the Polish MICE
industry
A number of groups from Poland
visiting Zell Am See increased by 15%
Local companies order a new summer campaign
from Sarah to put it on Globalincentive.pl
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Looking for business partners toLooking for business partners to
close deals in Poland?close deals in Poland?
18. 18
➢
Direct contactsDirect contacts to the Polish MICE marketto the Polish MICE market
➢
Marketing campaigns targeted precisely at theMarketing campaigns targeted precisely at the
Polish MICE industryPolish MICE industry
➢
OrganiOrganization ofzation of road shows across Polishroad shows across Polish MICEMICE
buyersbuyers
GGlobalincentive.pllobalincentive.pl gives You:gives You:
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GGlobalincentive.pllobalincentive.pl knowsknows its users:its users:
➢
Fully customized profile
➢
Only decision makers registered
➢
Easy to focus on specific groups
➢
Profiled message for
adequate offer
➢
Wide range of integrated tools (bid
offers, RFP, ad banners, mailings)
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Looking for cutting cost of promotionLooking for cutting cost of promotion
up to 50%?up to 50%?
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We say: why don't you come andWe say: why don't you come and
stay forstay for doing businessdoing business timetime onlyonly..
➢
With regular hotel rates
➢
With meetings with Polish incentive houses
scheduled especially for you
➢
With brief customer insight
prepared especially for you
➢
With full contact details
➢
With your Polish materials localized
and printed by our team
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We all know the story. It's time to
make a new ending.
the right place to start!
