• Mobile marketing opportunities: QR codes would provide a foray in mobile marketing communications and supports our *cross-media* approach • Extension to PURLs: QR codes are a mobile-enabled pURL and can be customized per the user, or by the user. • Invites direct response and involvement: QR codes inherently require engagement on the user’s part, but effective presentation and compelling messages make invovlement more likely. Another way to reach out to a target audience and invite participation. • Adds to customizing, targeting abilities: Furthers our expertise in those areas with a very appropriate cross-media function • An area to innovate: Technology is young in US in practice and development. It’s out there, but no one has seized it. Could be something for us to make a name on.