boopey doop

1. What have you learnt from the
audience feedback?

2. As a group we wholeheartedly accepted the feedback we received and we used it to
try and alter a few points within the trailer. We received a lot of positive points, and
our strongest points were the narrative, the choice of monster, the pacing and the
cinematography. We were told the narrative was clear and people could understand
what was happening and what lead the Priest to start killing in the first place. Whilst
filming we thought this construct might be a complex idea to get across in a trailer but
apparently it was effective and we were happy with the overall feedback of it.

3. The pacing of the trailer was also another positive point, and we agreed that we
were satisfied with the location of the trailer. We wanted to use somewhere that
was creepy but still stayed true to the narrative and the gothic horror elements we
tried to incorporate; for people to say the setting was a nice choice was a relief.
Other positive points included the cinematography that was used and the variety of
shots that we chose to use in the editing process. We agreed with this as we ended
up shooting the shots a couple of times from multiple angles and perspectives
which gave us something to work with, and we wanted the shots to be varied and
interesting.

4. Points to improve upon were minimal but still necessary if we were to get the most
from our trailer. These points included a jump scare at the end of the trailer, and
this tied in with the pacing of it. The pacing was apparently good but needed
something extra at the end which we agreed could benefit from, so in order to
correct this we shot a 3 second shot of the Priest slashing at the camera to give the
trailer a nice finish which didn't mess with the pacing too much. The intertitles
were another problem for us. Because we used 'gothic' font to tie in the overall
theme of the trailer, this proved to be difficult to read in the short space of time
that text was in the trailer, we needed to change it because some parts were fine
but certain letters didn't stand out and it had a horrible shine effect on it which
again didn't help with the reading of the intertitles.
Revised font choice Original font choice

5. After analysing the feedback we received from the focus group screening, it was
clear that we had missed things during the editing processes such as the different
audio levels which needed raising at particular moments such as the conversation
between Father Crowthorne and Kerry O’Reilly over the table. We also needed to
add in sound effects for when the bible is closed, we wanted to add in a slight scare
by using a loud slam of a book. This problem was highlighted during the group
screening and resolving the issue enhanced our trailer. Another thing that was
picked out during the group screening was the lack of a jump scare at the end, we
then looked back over the trailer and decided that given the nature of the trailer,
and upon comparing it to other trailers of our sub-genre; we needed a jumpscare
to give the trailer that something extra. To rectify the problem we then filmed a
montage of different shots and tried the villain of Priest slashing towards the
camera of which we could place at the end of the trailer, which meant we could get
the extra scare in at the end and keep audiences wanting more.
1:47 revised with jumpscare 1:47 original without jumpscare

6. The evaluation screening went well and we received less negative points to
improve upon which for us showed we were making progression with the trailer.
Whilst there were points that we changed and people noticed and said that it
looked tidier, there were still points to improve upon for the final cut. The font
issue had now been corrected and the class was happier with our newly chosen
font as opposed to 'gothic'. However, there were problems with the audio levels.
There were particular moments where the speech from the Priest was somewhat
echoed and too quiet underneath the non diegetic Latin chant we chose to use for
our music. We agreed that this last minute change would need to be fixed despite
it being petty and minimal if we were to get the best from our trailer.

7. The overall class score was an 8 which we were pretty happy with as a group, but
whilst the score was high we wanted to do the very best we could hence why we
wanted to go over the trailer with a fine toothed comb and fix any minor problems
we had still. Another problem somebody raised was one of the shots was a bit
grainy which we had failed to spot in the editing process, and we looked at it and
agreed that it needed fixing in order to sustain a consistency with the shots and the
editing of the trailer. We started to edit the footage again and tidied it up through
the use of filters and contrasts of the particular piece of footage. However,
unfortunately, we could not reshoot these shots due to the unavailability of our
church location. The end result of the trailer isn’t perfect but it is as close to an
ideal trailer given our limitations of time and budget. We were happy with the way
the evaluation screening went because again, it allowed us to spot anything we had
missed if we were to get the very best from our overall product.