1. LinkedIn Campaign
Conversion Funnel

2. Results from 15/02 till 19/02
592,217 group members
189,862 impressions
CTR: 0,037% 70 clicks
30 emails collected
19 link visits
14 new
users

3. Steps to conversion
TCR:
0,037%
Ad in LinkedIn LinkedIn Email with
Group campaign invitation
• 189,862 • 30 emails
impressions submitted
• 70 clicks

4. Steps to conversion
Sign in with Authorize
Twitter App Enter our
19 unique link • 14 new app
visits users

5. Results 21/02- 22/02
592,217 group members
197,050 impressions
CTR: 76 clicks
0,038%
40 emails collected
If Pravda deleted
1 step, then there
14 unique should be 40
link visits ? unique link visits
and not 14
8 new
users

6. Steps to conversion
(Email invitation step is removed)
TCR:
0,037%
Ad in LinkedIn LinkedIn Thank you for
Group campaign signing up
• 197,050 • 40 emails • Redirected to sign
impressions submitted in with twitter
• 76 clicks • 14 unique link visits

7. Steps to conversion
Authorize Enter our
App app
• 7 new users