4. Subtle use of shadows and texture
PANIS
see beyond the numbers
My own identity
5. Part of a bigger branding exercise. I also took the photo.
PANIS
see beyond the numbers
Logo for domestic cleaning company
6. An idea in response to the much maligned London 2012 logo
PANIS
see beyond the numbers
Pastiche logo designs for London 2012 Olympics
7. One of the final designs
PANIS
see beyond the numbers
Pastiche logo design for London 2012 Olympics
8. Part of a bigger branding exercise.
PANIS
see beyond the numbers
Logo for olive oil retailer
9. Aiming to do something modern, yet classical for a diamond company and avoid use of diamond imagery
PANIS
see beyond the numbers
Proposed logo for Pluczenik Diamonds
10. Using a distinctive typeface and adding a strapline and colour
PANIS
Proposed logo for Pluczenik Diamonds
see beyond the numbers
11. Exploring colour on colour and three-dimensional lettering
!""#$
Logo for potential event in Antwerp, Belgium
13. I hate Antwerp’s uninspired logo. This is an idea to make it relevant and distinctive. It connects to both diamonds and fashion.
A
Antwerp
A CUT ABOVE
Proposed new identity for city of Antwerp
14. Exploring opacity and simplicity
PANIS
see beyond the numbers
Proposed logo for 140pedia
16. Taking an existing logo and giving it a contemporary twist. Adding a strapline to make sense of the images.
Existing logo
702451
PANIS
HENDRICKX & CO
978361
680559
see beyond the numbers
290075
New logo
17. Adding a surprising twist!
702451
PANIS
HENDRICKX & CO
932321
668009
see beyond the numbers
290075
Phone number revealed
18. more compelling
new strapline
copy
Salary administration is popular with many
of our clients who can no longer justify see beyond the numbers
the cost of a full-time bookkeeping
function, or simply don’t want the
headache of hiring, training and retaining new logo
their own accounting staff.
memorable promotional
imagery screen saver
29. Another example of creating a three-dimensional floating font ... and a stylish identity
ANTWERPEN
30. Taking an existing image and giving it a dramatic new look
The UK Launch of the
3rd Generation Toyota Prius
Original image
driving
energy
Laing Gale & Associates
Business proposal cover design
31. Experimenting with text over a photograph
As someone once said, ‘If everyone’s
thinking the same, then someone
isn’t thinking!’ In today’s tough times,
the ability to think differently is
going to be ever more important
because being safe is increasingly
going to be risky and just being good
simply won’t be good enough. Only
ideas out of the ordinary will cut
through the clutter. So, when you
next need help with words or ideas,
call gary marloweon 07863 135 755
scripts, presentations, proposals, copy
32. An interesting idea where the images support the words that they are behind
gary marlowe
As someone once said, ‘If everyone’s thinking the
same, then someone isn’t thinking!’ A full-time
creative, with 25 years experience in business
communications, I can bring invaluable fresh
thinking to any project. Taking a slightly different
approach, I’m able to twist the familiar. In today’s
tough times, the ability to think differently is going
to be ever more important because being safe is
increasingly going to be risky and just being good
simply won’t be good enough. Only ideas out of
the ordinary will cut through the clutter. So,
when you next need help with words or ideas, give
me a call on 0044 (0) 7863 135 755
33. And this is how it ended up...
As someone once said, ‘If everyone’s thinking the same,
then someone isn’t thinking!’ In today’s tough times, the
ability to think differently is going to be ever more
important because being safe is increasingly going to be
risky and just being good simply won’t be good enough.
Only ideas out of the ordinary will cut through the
clutter. So, when you next need help with words or ideas,
call gary marlowe
on 0044 (0) 7863 135 755
scripts, presentations, proposals and copy
34. Another text over photograph image
702451702451702451702
978361978361978361451
680559680559680559978
290075290075290075361
702451702451702451680
978361978361978361559
680559680559680559290
290075290075290075075
Is managing your payroll becoming a real headache?
35. Concept for a book cover based on a photograph I took and manipulated
EAST
BEACH
CAFE
SEASIDE
LOVERS
COOKBOOK
SOPHIE
MURRAY
RECIPES FROM THE SOUTH COASTʼS
MOST ICONIC SEASIDE RESTAURANT
37. More variations on text over photographs - this time based around modifying a colour photo
Backdrop created for Jeff Jarvis author of What Would Google Do?
38. Poster for an art exhibition (featuring one of my images)
Backdrop created for Jeff Jarvis author of What Would Google Do?
48. Jeff Jarvis
Jeff Jarvis blogs about media at
Buzzmachine.com, He is
associate professor and
director of the interactive
journalism program at the City
University of New York’s new
Graduate School of Journalism.
Jeff is also consulting editor of
D a y l i f e , a n e w s s t a r t- u p ,
writes a new media column for
The Guardian and consults for
various media companies.
He has recently published
‘What Would Google Do?’
which looks at how industries,
companies and institutions
should be re-imagining
themselves in order to succeed
in the internet-age.
"Jarvis is an
intelligent
observer of
technology and
the media and
has intellectual
scruples.”
background created by
FINANCIAL TIMES
You can reach Jeff at:
jeff@buzzmachine.com
49. Welcome to 140pedia.
We’re a brand new site
from the folks at the
Cheezburger Network:
everything you need
to know in 140
characters or less!
Send your 140cle to us at:
140pedia@gmail.com
58. MY PROPOSALS
Although the College buildings are on three sites, we are focusing our thoughts on the
historic buildings in the centre of Oxford.
Over the years, things haven’t changed that much…
17th century Today
59. Bullying.
Don’t let them get away with it.
Retaliate with a phone call.
If you want to beat the bullies call the Anti-Bullying Campaign
on 0800 000 000.
69. Lots of work here to create this three-dimensional look
PANIS
see beyond the numbers
Mailer design for Gekko Lifestyle
70. These are just a few of my photographs
PANIS
see beyond the numbers
Mailer design for Gekko Lifestyle
71. Another approach to creating depth, this time through different font sizes and subtle colour changes
PANIS
see beyond the numbers
Slide presentation for Toyota GB
72. Finding great images on the Internet and presenting them in an attractive way
Similar rear end to previous model
gary marlowe
73. Teaser line
do you want more?
Delegates receive teaser communication which poses a question, but does not explain what it is about.
75. Event theme...
experience
EXPERIENCE THE
THE THIRD-GENERATION prius
76. Version 4
In Limburg, life-changing moments take
place more often than you may think.
That’s because the Belgian province is fast emerging as
one of the best places in Europe for life sciences and
medical technology innovation.
As the driving force behind this centre of excellence,
LifeTechLimburg promotes collaborations between
Limburg’s academic institutions such as the world-
renowned University of Hasselt and a growing life sciences
community. We also provide state-of-the-art research
facilities and financial assistance. The result? An inspiring
environment where scientists truly have the freedom to
innovate.
No wonder we’ve already attracted some of the leading
pioneers in life sciences, especially those focused on
neuro-inflammation and autoimmunity.
Although they come from different backgrounds and
different parts of the world, all the organisations that are
part of our vibrant life sciences community have a sense of
shared purpose and the same dedication to improving the
way we live.
Which is why at LifeTechLimburg we like to think
everything we do is life changing.
LifeTechLimburg
Your helping hand in life sciences and medical technology
Monochrome
background
Text ragged
77. Fish & Chips
Belgium claims to be the home of chips and there are quite a few frituurs around.
However, whilst the frites are good, everything else they sell to accompany them is
rubbish: skewered shaped fish and breaded or battered sausages. What’s missing is
good old fashioned fish and chips: freshly battered fish like cod or haddock. It’s an
English staple, but one you just don’t see anywhere in Belgium. It makes no sense.
In the UK, fish and chip shops were once the most popular takeaway. Most were pretty
poor: soggy chips, greasy fish, but in the last few years a number of more upmarket fish
and chip restaurants have opened. Here, fish is fried fresh, often in matzo meal and
customers are offered things like goujons, plaice and halibut.
And nowhere in Belgium can you find malt vinegar, something that always gets splashed
on British fish and chips.
gary marlowe
78. Image found on the Internet, cut out, then mounted to create feeling of depth
Are you sitting comfortably?
80. one
what’s your story about?
Determining the core message is a little like deciding
what the story is going to be about. To ensure
we’re going to be telling the right story, we
undertake research. Lots of it. We look at your
business, specifically for what’s special, unique or
different about what you do or how you do it. We
then consider this in the context of your industry
sector and how your rivals position themselves.
81. 1st draft copy | prepared for Comfi by Gary Marlowe |1 February 2009
inspiring through storytelling
46 avenue Herrmann-Debroux 1160 Brussels
89. Being authentic is all about
Doing what you promise, not just being who
you are
Seth Godin
90. IDEAS OUT OF THE ORDINARY
Photography > creatively capturing and enhancing people, places and products
Graphics > designing eye-catching font-driven imagery
PowerPoint > creating persuasive presentations that look good and deliver a memorable message
Proposals > responding to a brief, coming up with ideas, presenting them in a compelling way
Scripts > putting words in other peoples’ mouths, that sound natural and communicate clearly
Copywriting > crafting sparkling copy for brochures, leaflets and websites
Straplines > conveying a company’s or a product’s attributes with just a few well-chosen words
