As people become more reliant upon electronic devices in their daily lives, and as organizations become increasingly interdependent, electronics companies are working to (1) Create innovative products and services, (2) Build dynamic value chains.

1. Let’s build a smarter planet: Electronics
George Mattathil -
4/26/2011
Let’s Build a
Smarter Planet:
Electronics
© 2010 IBM Corporation

2. Let’s build a smarter planet: Electronics
The reality of living in a globally integrated world is upon us.
 Economic interdependency and uncertainty.
 Information explosion and risk/opportunity growth.
 Importance of emerging markets for new consumers and talent.
 Increasingly complex supply chains.
 More demanding and empowered consumers in established and growth markets.
 Digital convergence blurring traditional industry boundaries.
The world is connected:
economically, socially and technically.
© 2010 IBM Corporation

3. Let’s build a smarter planet: Electronics
Theneedfor progress is clear.
1.4 $40 6x
billion billion
Number of isolated Total worldwide Increase in global
consumer sales lost to water usage since
electronic devices supply chain the 1900s, twice
in the world. inefficiencies. the rate of human
population growth.
© 2010 IBM Corporation

4. Let’s build a smarter planet: Electronics
The opportunityfor progress is clear.
450 93% 27%
million faster less water
delivery used
The number of A first-of-a-kind Semiconductor
connected supply chain manufacturing
entertainment platform gives processes can be
devices in the living performance modified to improve
room by year 2012. information in real- capacity by 30%
time to cut lead while reducing the
times from 2.5 days use of water,
to 4.5 hours and chemicals and
reduce order errors electricity.
nine-fold.
© 2010 IBM Corporation

5. Let’s build a smarter planet: Electronics
For electronics companies, this means even greater
global challenges.
DIGITAL CONVERGENCE
The convergence of the Internet, communication and entertainment industries is creating new business
models and revenue opportunities for electronics companies to become more service oriented.
GLOBAL COMPETITION
In a global economy, intense competitive pressure is driving more efficient markets. To stay ahead,
businesses will need to build more agile models and be the first to create and seize new opportunities.
THE DEMANDING CONSUMER
Customer expectations have never been higher. By figuring out exactly what people want, companies
are tapping into hidden opportunities and rolling out innovative products and services.
GREATER BUSINESS AND IT INTEGRATION
Breakthrough applications like the cloud and Web 2.0 are empowering the business user, driving the
convergence of business and IT, and blurring the lines between companies and their customers.
© 2010 IBM Corporation

6. Let’s build a smarter planet: Electronics
The proliferation of electronics has
resulted in unprecedented
connectivity across the globe—
creating opportunities for new kinds
of products and services.
To capture these opportunities,
electronics companies must develop
increasingly flexible, visible and
collaborative value chains while
directly engaging users in the
innovation process.
© 2010 IBM Corporation

7. Let’s build a smarter planet: Electronics
As people become more reliant upon electronic devices in their daily
lives, and as organizations become increasingly interdependent,
electronics companies are working to…
CREATE INNOVATIVE BUILD DYNAMIC
PRODUCTS AND SERVICES ELECTRONICS VALUE CHAINS
that are intuitive to the using new information
end user. and capabilities.
© 2010 IBM Corporation

8. Let’s build a smarter planet: Electronics
+ + =
An opportunity for electronics companies
to think and act in new ways.
Create innovative Build dynamic
products and services value chains using
that are intuitive to the new information
end user. and capabilities.
© 2010 IBM Corporation

9. Let’s build a smarter planet: Electronics
A smart electronics value chain is highly visible and collaborative,
capturing and openly sharing critical user information.
Business
Manufacturers partners
Marketing
and sales User
Product
designers
Electronics
company
Software
developers
Engineers
Distributors
Information
© 2010 IBM Corporation

10. Let’s build a smarter planet: Electronics
This exchange drives the development and delivery of products and
services that connect the user to a spectrum of smarter systems.
Smarter
home
Smarter
telco
Smarter
office
Smarter
healthcare
Smarter
transportation
Information
Products and services
© 2010 IBM Corporation

11. Let’s build a smarter planet: Electronics
The continuous flow of information and products results in a set
ofever-evolving benefits passed on to the user.
Built-in flexibility extends
product lifecycles
Lower cost of Faster development
production leads to means new products
lower product prices more often
Greater knowledge of New forms of connectivity
the customer leads to drive new kinds of
more intuitive products smart systems
© 2010 IBM Corporation

12. Let’s build a smarter planet: Electronics
IBM’s solution strategy is aligned with the needs of the electronics
companies the world over.
ELECTRONICS COMPANIES IBM IS DELIVERING…
ARE FOCUSED ON…
Creating innovative products  Online collaboration and social networking tools
and services that are intuitive  Product Innovation Management (PIM) services
to the end user
 Product Development Integration Framework (PDIF)
 IBM Rational software platform for systems
development
 Embedded software development and testing services
 Service Delivery Platform (SDP), Media Hub and Cloud
technology to enable the smarter home
Building dynamic value chains  Supply chain visibility tools
using new information  Manufacturing Integration Framework (MIF)
and capabilities
 Business Process Outsourcing (BPO)
 Business Analytics and Optimization (BAO)
 Marketing and sales transformation services
© 2010 IBM Corporation

13. Let’s build a smarter planet: Electronics
We’ve only just begun to
uncover what is possible on
a smarter planet.
The world will continue to become smaller,
flatter and smarter. We are moving into the
age of the globally integrated and intelligent
economy, society and planet.
To thrive on a smarter planet, we need smarter
electronics that support both economic growth and
sustainability. There’s no better time to
start building smarter electronics products and
companies. And there’s no better time to invest in
creating the kind of society we all desire.
Let’s work together to drive real
progress in our world.
© 2010 IBM Corporation

14. Let’s build a smarter planet: Electronics
Trademarks and notes
IBM Corporation 2011
 IBM, the IBM logo and ibm.com are registered trademarks, and other company, product
or service names may be trademarks or service marks of International Business
Machines Corporation in the United States, other countries, or both. A current list of IBM
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www.ibm.com/legal/copytrade.shtml
 Adobe, the Adobe logo, PostScript, the PostScript logo, Cell Broadband Engine, Intel,
the Intel logo, Intel Inside, the Intel Inside logo, Intel Centrino, the Intel Centrino logo,
Celeron, Intel Xeon, Intel SpeedStep, Itanium, IT Infrastructure Library, ITIL, Java and
all Java-based trademarks, Linux, Microsoft, Windows, Windows NT, the Windows logo,
and UNIX are trademarks or service marks of others as described under “Special
attributions” at: http://www.ibm.com/legal/copytrade.shtml#section-special
 Other company, product and service names may be trademarks or service marks of
others.
 References in this publication to IBM products or services do not imply that IBM intends
to make them available in all countries in which IBM operates.
© 2010 IBM Corporation