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Production company logo
Objective:"
To create logo and title for production company, "
experienced in advertising, festival organization and
documentary filmmaking

Additional information:"
Logo must be universal for Russian and American
market, be simple and informative.

Company type – sole proprietorship or LLC, "
headed by Georgiy Molodtsov"
Stage 1. First sketches:
Stage 2. IDEA:"
"
“G” is a first letter of “Georgiy”."
It is similar to Power Button sign."
Power Button is a symbol of start in modern media industry"
"



Potential company title: GMFilm, Gfilm (Gdoc, Gfest, Gadv)
Stage 3. Logo market analyze:
Stage 4. Title market analyze:
Results of the analyze:

Despite of the fact, that idea G = power "
has been used already in several logos (mostly for the
companies, connected with electricity and power), it is still
fresh for media industry.

To emphasize and separate this idea from other logos it
must be minimalistic and connected to media industry.

For the production company title it is better to be as
minimalistic as possible. So, the best option is just “G”
Process:




To	
  make	
  the	
  idea	
  closer	
  to	
  media	
  industry,	
  signs	
  of	
  “rec”	
  and	
  play”	
  
might	
  be	
  added	
  to	
  separate	
  main	
  ac:vi:es	
  of	
  the	
  company.	
  
Finalization:




Another	
  color	
  
Centered	
  G	
  power	
  sign	
  
No	
  any	
  other	
  :tles	
  
Rec	
  and	
  play	
  buBons	
  
as	
  a	
  separa:on	
  of	
  the	
  main	
  
ac:vi:es	
  of	
  the	
  company	
  

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Logo Presentation

  • 2. Objective:" To create logo and title for production company, " experienced in advertising, festival organization and documentary filmmaking Additional information:" Logo must be universal for Russian and American market, be simple and informative. Company type – sole proprietorship or LLC, " headed by Georgiy Molodtsov"
  • 3. Stage 1. First sketches:
  • 4. Stage 2. IDEA:" " “G” is a first letter of “Georgiy”." It is similar to Power Button sign." Power Button is a symbol of start in modern media industry" " Potential company title: GMFilm, Gfilm (Gdoc, Gfest, Gadv)
  • 5. Stage 3. Logo market analyze:
  • 6. Stage 4. Title market analyze:
  • 7. Results of the analyze: Despite of the fact, that idea G = power " has been used already in several logos (mostly for the companies, connected with electricity and power), it is still fresh for media industry. To emphasize and separate this idea from other logos it must be minimalistic and connected to media industry. For the production company title it is better to be as minimalistic as possible. So, the best option is just “G”
  • 8. Process: To  make  the  idea  closer  to  media  industry,  signs  of  “rec”  and  play”   might  be  added  to  separate  main  ac:vi:es  of  the  company.  
  • 9. Finalization: Another  color   Centered  G  power  sign   No  any  other  :tles   Rec  and  play  buBons   as  a  separa:on  of  the  main   ac:vi:es  of  the  company