1. Production company logo

2. Objective:"
To create logo and title for production company, "
experienced in advertising, festival organization and
documentary filmmaking
Additional information:"
Logo must be universal for Russian and American
market, be simple and informative.
Company type – sole proprietorship or LLC, "
headed by Georgiy Molodtsov"

3. Stage 1. First sketches:

4. Stage 2. IDEA:"
"
“G” is a first letter of “Georgiy”."
It is similar to Power Button sign."
Power Button is a symbol of start in modern media industry"
"
Potential company title: GMFilm, Gfilm (Gdoc, Gfest, Gadv)

5. Stage 3. Logo market analyze:

6. Stage 4. Title market analyze:

7. Results of the analyze:
Despite of the fact, that idea G = power "
has been used already in several logos (mostly for the
companies, connected with electricity and power), it is still
fresh for media industry.
To emphasize and separate this idea from other logos it
must be minimalistic and connected to media industry.
For the production company title it is better to be as
minimalistic as possible. So, the best option is just “G”

8. Process:
To
make
the
idea
closer
to
media
industry,
signs
of
“rec”
and
play”
might
be
added
to
separate
main
ac:vi:es
of
the
company.

9. Finalization:
Another
color
Centered
G
power
sign
No
any
other
:tles
Rec
and
play
buBons
as
a
separa:on
of
the
main
ac:vi:es
of
the
company