1. A PROGRAMMATIC DEVELOPMENT PLAN
Presented by Geoff Norbert, Assistant Director
Recreational Sports Loyola University Maryland.

2. Loyola University Maryland
• Located in Baltimore, Maryland
• Jesuit Catholic University
• 3,500 Undergraduate students
• 2,400 Graduate students
• 81% Students reside on-campus
• Approximately 900 sophomores

3. Outdoor Adventure Experience
OAE
 Mission Statement:
 TO PROVIDE THE LOYOLA CAMPUS COMMUNITY WITH
FUN, ADVENTUROUS EXPERIENCES, WHICH TEACH
LIFETIME SKILLS, FOSTER IDEALS OF TEAMWORK,
ENCOURAGE PERSONAL GROWTH, AND PROVIDE AN
OPPORTUNITY TO APPRECIATE THE OUTDOORS.

4. Students learn how to live in the backcountry, and work as an expedition
team.
Wilderness Programming

5. Students learn lifetime skills, demonstrate the ideals of teamwork,
experience personal growth, and take the opportunity to appreciate the
outdoors.
Personal Growth Adventure Teamwork

6. Push your limits while being in a safe place, physically and emotionally,
and able to depend on your peers for support.
Challenge by
Choice
Full Value Contract

7. Students explore themselves, enhance their relationships with others, and
discern about their lives in college.
Explore Enhance Discern

8. We challenge students to seek and discover their personal direction.
Experiential
Education
Reflection

9. Programmatic Data
05-06 06-07 07-08 08-09 09-10
Total Participants 3,402 3,638 3,886 4,726 4,582
OAE (All Trips) 222 243 304 400 378
Climbing Wall 2348 2275 2553 3258 3074
Teambuilding 229 170 229 268 330
Rental Program
and Special Events
603 950 800 800 800

10. Gender Participation by Percent
Academic Year Men (%) Women (%)
Fall 2005 40 60
Spring 2006 46 54
Fall 2006 40 60
Spring 2007 33 66
Fall 2007 40 60
Spring 2008 39 61
Fall 2008 37 63
Spring 2009 38 62
Fall 2009 28 71
Spring 2010 29 70

11. Assessment Of Data
• OAE Numbers have consistently gone
up over the past 4 years.
• Participation numbers went down for
the first time during the 2009-2010.
• Alarming drop and lack of participation
in males on campus.
• The lack of male participation has gone up
with the largest numbers being 2009-2010.

12. Data Based Improvement Plan
• Old marketing strategies of paper
calendars and flyers are outdated.
• Use of Web 2.0 strategies to help
capture the college generation
• Further use of social networking,
• Use of YouTube to create viral marketing
campaigns
• Focus groups with men on campus
• Discover what they want and how to get it to
them

13. We Would Love to Hear from
You?
 Please post your feedback in the comment
section below.
 Please check out some of our new marketing
strategies.
 OAE PROMO
 facebook.com/OAE

14. Thank You!