Grow Ecommerce Strategies Multi-Channel Mobile International
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The document discusses strategies for growing an ecommerce business, including focusing on a niche, adopting a multi-channel approach, going mobile and social, international expansion, and implementing features like a universal shopping cart and cross-selling in the cart. It also introduces the GoECart360 ecommerce platform.
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Grow Ecommerce Strategies Multi-Channel Mobile International
- 1. How to Grow Your Ecommerce Business – Strategies and Tactics 2012 e-Marketing and Technology Summit Wed, Feb. 29, 2012 © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 2. US Online Retail Forecast © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 3. Ecommerce Forecast Highlights  $202 Billion in 2011  $226 Billion in 2012  $327 Billion in 2016  10.1%+ CAGR from 2011 - 2016  167 million people (53% of US population) purchased something online in 2011  192 million people (56% of US population) WILL purchase something online in 2016  $1,207 average yearly online spending in 2011  $1,738 average yearly online spending in 2016. © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 4. Serious Ecommerce is Hard! © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 5. Multi-Channel Ecommerce: Critical Success Factors Web Content Order Entry & 99.9% Reliability & On-Demand Scalability Contact Center Role-Based Security & PCI Compliance Management SEO & SEM Processing Product Online Payment, Continuous Innovation Catalog Inventory Marketplaces & Shipping & Management Management CSEs Taxes Fulfillment Shopping Cart Social (Pick/Pack/ & Checkout Networking Personalization Ship/Drop Ship) Email Purchasing and Merchandising Mobile Marketing Returns (Targeted 1:1) Site Search & International Transactional Reporting & Guided (Markets & Customers) E-mails Analytics Navigation © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 6. Too Many Systems to Manage & Integrate Storefront Order Shipping and CRM Finance / Solutions Management Fulfillment Accounting System (OMS) Yahoo Stores! $ Dydacomp $ ShipWorks $ Sugar CRM $ QuickBooks $ (M.O.M.) Magento $$ StoneEdge $ ShipRush $ Salesforce.com PeachTree $ $$ Marketlive $$$$ CoLinear $ TrueShip $ Sage $$ (ACT or Sage $$ Saleslogix) Demandware OrderMotion $$$ Harvey Soft. $$ Microsoft Microsoft $$$ $$$$ Dynamics $$$ © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 7. (Additional) Best of Breed Storefront Technologies Site Search and Transactional Search Engine Marketplaces Ratings and Personalization Guided Emails Optimization Integration Reviews Navigation Search Spring $ MailChimp $ WordTracker $ Channel PowerReviews 4-Tell $$ Intelligence $$ $$ Nextopia $$ SilverPop $$ Keyword Channel Advisor BazaarReviews Baynote $$$$ Discovery $ $$$ $$$$ SLI Systems $$$ BlueHornet $$$ Mercent $$$ MyBuys $$$$ Endeca $$$$ StrongMail $$$$ MonsoonWorks Certona $$$$ $$$ © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 8. Ecommerce Growth Strategies In the Era of Anytime, Anywhere, Any Device Consumer © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 9. Tip #1: Laser Focus on a Niche  1-800-Petmeds: Pet Medication  1-800-Flowers and Proflowers.com: Flower Delivery  Netflix: DVD Rentals  WomanWithin.com and Roamans.com: Plus Size Clothing for Women  Vitacost.com: Vitamin Supplies © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 10. Tip #2: Go Multi-Channel © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 11. Tip #3: Go Mobile © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 12. Tip #3: Go Social © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 13. Tip #4: Go International © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 14. The Perfect Ecommerce Solution Attributes for Higher Conversion and Sales © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 15. Tip #1: Provide an “always-on” universal shopping cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 16. Tip #2: Give Customers’ the Ability to Edit and Manipulate Items Right Within the Shopping Cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 17. Tip #3: Use Eye-Catching Call to Action Buttons © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 18. Tip #4: Persist the Cart and Enable Customers to Add Items to their Wish Lists, Registries and “Social Shopping Lists" © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 19. Tip #5: Increase average order size via RELEVANT cross sell and up sell right in the shopping cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 20. Tip #6: Present Conditional Merchandising Messages Within the Shopping Cart © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 21. Tip #7: Support Multiple Alternate Payment Methods © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 22. Tip #8: Support Cross-Channel Sales via Gift Cards, Gift Certificates, Loyalty Programs and In-store pickup © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 23. Tip #9: Clearly Display Item Stock and Availability © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 24. Tip #10: Display Security and Trust marks, Provide contextual information and Contact Options © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 25. Tip #11: Must Have Excellent In-Store Site Search © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 26. Tip #12: Handle the Empty Cart Wisely © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 27. The Perfect Ecommerce Solution Attributes (cont.)  Tip #13: Offer Free Shipping (if you can afford it) – It works!  Tip #14: Provide immediate visual feedback on promotional discounts  Tip #15: Send Shopping Cart Abandonment Recovery Emails  Tip #16: No one size fits all – Test, Test and then Test some more!! © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 28. Introducing GoECart360 The Ultimate All-in-One SaaS Ecommerce Suite © 2012 GoECart Proprietary and Confidential. All Rights Reserved.
- 29. Thank You! Manish Chowdhary CEO, GoECart Toll-Free: 877-243-3612 Email: mchowdhary@GoECart.com Twitter: @goecart www.GoECart.com © 2012 GoECart Proprietary and Confidential. All Rights Reserved.