The document summarizes India's efforts to address climate change and go green. It discusses India's commitment to the Copenhagen summit to reduce carbon emissions intensity by 20-25% by 2020. It outlines government initiatives to promote fuel efficiency and electric vehicles. It also covers industry efforts by companies in automotive, consumer goods, and IT to develop green products and campaigns. Finally, it proposes a media platform to regularly cover environmental topics and initiatives across industries through print reports, conferences, and an online portal.

1. Go Green India

2. Environment Projects based on
• Important events happening currently & those lined up in
the coming months.
• Consumer view-points & Industry initiatives.
• Recent Media coverage across platforms.

3. One of the biggest international events in recent times is the
“United Nations Climate Change 2009 Conference in Copenhagen”
defining the building blocks and the framework for the creation
of a Future Global Agreement on Climate Change. The roadmap
has unanimous support including India & developing countries.

4. India’s involvement in the Event
Hon’ble PM Shri. Manmohan Singh attended the summit along with US
President and over 100 world leaders to reach a consensus on a new
global agreement.
It has been announced that India is ready to cut carbon emission intensity
by 20 to 25% by 2020 on the 2005 levels through a number of policy
measures that will include mandatory fuel efficiency standards.

5. Current Government Perspective
The Union Ministry for Heavy Industries is planning a change in duty
structure to introduce cheaper environment friendly cars in India.
The government has already initiated its talks with Tata Motors, Mahindra
and Maruti Suzuki to develop mini and full hybrid vehicles.
The government is also in the final stages of notifying fuel efficiency
standards for the automobile sector in the country, which will be enforced
from 2011 as per current environment minister Jairam Ramesh.

6. Current Industry Perspective
GM has announced the launch of the electric version of their small car
Spark in association with Reva. Other Auto Majors are also planning to
launch Green vehicles in the coming months.
Most of the Consumer Durable Companies such as Videocon, Panasonic,
LG and others are talking about energy efficient appliances.
Nokia, Tata Indicom are talking about re-cycling of phones. Nokia has
recently unveiled their new green campaign.
Development of Green Buildings is the latest buzzword in the Real Estate
sector.
Wipro, IBM, Avaya & other IT majors are already talking
about Green IT.

7. Recent Media Coverage

8. Some other Environment Events
lined up in the coming months
•
•
•
•
•
Teri’s DSDS 2010 happening from 4th – 7th Feb 2010.
Auto Expo in January 2010 showcasing green cars.
International Earth Day on 22nd April 2010.
Earth Care Awards on 22nd April 2010.
World Environment Day on 5th June 2010.

9. Way Forward for us
To create a Media Platform which is • Focused on the theme of Environment
•Regular in nature
•Mentions industry/segment wise topics
•National in reach
•Has a 360 degree media approach
•Optimally priced.

10. DSDS 2010
TERI would celebrate the 10th anniversary of DSDS, from 5-7 February
2010 in New Delhi focusing on the overarching theme “Beyond
Copenhagen: new pathways to sustainable development”.
As part of the 3 day summit, following activities will be undertaken:
World CEO Forum: More than 500 CEOs from across the globe will
address how their firms can help solve the climate crisis.
Special Events: Special events on thematic issues & focused topics. More
than 8 Heads of States are expected to attend these sessions.
Music Concert: Musical group Junoon will be performing at DSDS 2010.

11. Our Collaboration with DSDS
The Heads of States and other eminent personalities across verticals are
expected to contribute in the special feature on 4 th Feb.
The feature will be distributed among all the attendees of the event
including the Top Corporate CEOs nationally & internationally.
Dr. R.K.Pachauri will be sending a personal note to the entire Business
council of TERI requesting their advertising contribution in the report.
Top management of TOI will be involved in the CEO forum.
Specialized content to be given by TERI for the report addressing key
topics.

12. DSDS Advertising

13. Our Platform
Period
Activity
February
Collaboration with TERI on DSDS 2010 releasing
an 8 page special print report nationally on 4th Feb.
March
Collaboration with TERI as a technical partner for
a 48 page magazine to be released nationally to
various associations.
April
Releasing an 8 page special print report on 22nd
April.
2nd edition of Earth Care Awards on 22nd April.
May
An environment conclave in Delhi plus a post event
report of 8 pages on 17th May.
June
Releasing an 8 page special print report on 5th June
which is also World Environment Day.

14. Print Specs
Publication: The Economic Times national CD
run.
Date: 4th Feb, 22nd Apr, 17th May, 5th Jun.
Paper: GNP.
Pages: 8 pager pullout.
Verticals: Automobile, Aviation, Real-estate,
Infrastructure, Consumer Goods, Finance &
banking, Education, Utilities & Government.
10th Mar – 48 page GNP magazine to be
circulated nationally to various associations.

15. On-ground Specs - Conclave
Event: A full day environment conclave.
Date: 8th May 2010.
Location: New Delhi.
Delegates expected: 250.
Tracks: Availability, Future, Cost & Benefits of
Green Products will be discussed.

16. On-ground Specs – ECA 2010
Event: An Awards Nite
Date: 22nd April 2010.
Location: New Delhi.
Delegates expected: 250.
Delegate profile: CEOs, Senior Govt. officials,
Eminent environmentalists, Top consultants,
Private equity players, Chambers of commerce
etc.
Advertising till date

17. Online Specs
The Times of India environment site is NOW LIVE.
Please logon to - gogreen.timesofindia.com
Banners, Micro-sites, Products
displays, New product launch
specific web logs, Videos, Pictures,
News can be hosted on the site.

18. Rate Packages
Size (scm)
Amount (Rs.)
Ad in 4th Feb
Report
Ad in 10th Mar
Magazine*
Ad in 22nd Apr
Report
Ad in 17th May
Report
Ad in 5th Jun
Report
Online
Impr**
240
432000
240
Qtr Page
-
-
-
1L
240
777600
240
Half Page
240 scm ad in any one of the reports
1.5L
240
1069200
240
Full Page
240 scm ads in any 2 reports
2L
240
1382400
240
Full Page
240
240
240
3L
400
648000
400
Half Page
-
-
-
1.5L
400
1224000
400
Full Page
400 scm ad in any one of the reports
2.5L
400
1728000
400
Full Page
400 scm ads in any 2 reports
4L
400
2232000
400
Double Spread
400
400
400
5L
823
1310400
823
Full Page
-
-
-
3.5L
823
2396160
823
Double Spread
823 scm ad in any one of the reports
5L
823
3481920
823
DS+1FP
823 scm ads in any 2 reports
6L
823
4492800
823
DS+Cover
823
823
823
7L
1727
2642310
1727
Double Spread
-
-
-
6L
25% premium applicable for Front Page Advertising.
*The 48 page glazed paper print magazine will be circulated among various environmental associations, Senior government officials, Top corporate, DSDS attendees, OEM associations, Chambers
of commerce, Embassies & Others.
**Online impressions will be hosted on gogreen.timesofindia.com on a rotation basis.
For other Full page advertising packages, please email at gaurav.bansal@timesgroup.com.

19. Thanks for your time.