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Buzz report pope
- 1. Social Media Buzz Report
The Pope Resigns
12 February 2013 / Stephanie Wörmann, @mestephie picture: http://www.flickr.com/photos/catholicism/
- 2. Executive Summary
/ Within minutes of the pope‘s announcement that he will step down the news
spread all over the internet.
/ In only two days over 3.2 million mentions could be tracked in social media.
As a comparison: The average buzz about the pope in the last six months was
a mere 36,500 mentions per day.
/ Twitter is the main driver of buzz, with an average of 63,644 tweets per hour.
/ Topics:
Even though the succession is a topic, no names of potential successors
stand out from the buzz.
A majority of the buzz are jokes. Especially the Twittersphere is flooded with
amusing theories on why the pope is resigning.
© 2013 Goldbach Interactive 2
- 3. Background to this Buzz Report
/ Tool
- This report was researched in news, forums, blogs and Twitter using the social
media monitoring tool Sysomos Map.
/ Time frame
- The analysis looks at 2 days:11. – 12. February 2012
/ Country restrictions
- Wordwide search
/ Keywords
- Queries were set up in in 20 languages with keywords relevant to the pope’s
resignation announcement
© 2013 Goldbach Interactive 3
- 4. Social Media Activity - Buzz Overview
3.2 million mentions in 2 days
Overall Mentions: 3.2 million Social Media Activity over Time
Buzz about the pope since 1 January 2013
Country Distribution Canada Word Cloud
Brazil (3.8%) (3.0%)
China (3.4%)
France (3.3%)
USA (30.6%)
Germany
(7.4%)
Italy (7.1%)
UK (6.8%) Mexico (2.3%)
Spain (4.8%)
other (27.5%)
© 2013 Goldbach Interactive 4
- 6. The Pope & Twitter
Worldwide trends
Buzz Graph Top Hashtags
Top keywords used in Tweets in association to each other Top 10 hashtags used in Tweets
© 2013 Goldbach Interactive 6
- 7. Top Retweets
Examples of popular tweets
Retweeted: 6565 Retweeted: 8984
Retweeted: 6220 Retweeted: 834
Retweeted: 1257 Retweeted: 5183
© 2013 Goldbach Interactive 7
- 8. © 2013 Goldbach Interactive 8
picture: https://www.facebook.com/benjaminpaginaoficial
- 9. GOLDBACH INTERACTIVE (SWITZERLAND) AG Stephanie Wörmann
Mattenstrasse 90, 2503 Biel/Bienne Consultant Social Media
Seestrasse 39, 8700 Küsnacht Phone: +41 32 366 01 73
www.goldbachinteractive.ch stephanie.woermann@goldbachinteractive.ch