Die Präsentation zum Goldbach Business Seminar «Technology Trends in der Multi-Screen-Welt» vom 31. Oktober 2013. Die Technologie für Online-Werbung schreitet in der heutigen Multi-Screen-Welt enorm schnell voran. Diese Entwicklung fordert Werbekunden, Agenturen, Planer und Vermarkter gleichermassen, sich mit den neusten Trends auseinanderzusetzen. In dieser Präsentation erfahren Sie mehr zur zur Umsetzung der ersten personalisierten Multi-Screen-Music-Plattform der Schweiz - Rayneer.

1. rayneer entertailorment AG
GOLDBACH BUSINESS SEMINAR Südstrasse 11
CH-8008 Zürich
Oliver Flueckiger
oliver@rayneer.tv
+41 76 512 73 98

2. ▶ OUR VISION
Rayneer is a free full-automatized personalized TV
available worldwide on many devices
2
◀

3. 3

4. 4

5. 5

6. ▶ SOLUTION
VIDEO CLIPS
LIKES
FRIENDS
AGE
GENGRES
LOCATION
Install app
Link to social
networks
Profile analysis
PREDICTIVE
STATISTICS
CORRELATIONS
DATA MINING
Compute user
preferences
Personalized
TV program
6
◀

7. ▶ ALGORITHM
UNIQUE COMBINATION
 TRADITIONAL MEDIA
KNOWDLEGE
 MUSIC PLANNING
KNOWDLEGE
 LATEST TECHNOLOGY
 DATA MINING
 RECOMMENDATION SYSTEMS
NO MUSIC EDITORS NEEDED
 AUTOMATIZED PLAYLIST
GENERATION
 HIGH SCALABILITY
 WORKS FOR ALL MUSIC
PREFERENCES
 REAL TIME PLAYLIST
GENERATION
DESIGNED FOR USAGE
 SIMPLE USER INTERFACE
 ELABORATED DESIGN
 LAUNCH PROOVED IT!
7
◀

8. ▶ BUSINESS MODEL
KEY RESOURCES
 PROPRIETARY
ALGORITHM
 CONTENT
MUSIC INDUSTRY
VALUE PROPOSITION
USERS
 PERSONALIZED
TV STATION
 FREE APP
 MANY DEVICES
CUSTOMERS
 TARGETING
 NEW
DISTRIBUTION
FOR LABELS
MEDIA
AD CUSTOMERS
REVENUE STREAMS
LEGAL
TV SPOTS
SPECIAL ADS
TRANSACTIONS
WHITE LABEL
REVENUE SHARING
WITH LABELS
•



MARKETERS
DEVICES
10
◀

9. ▶ CHANNELS
COMMUNICATION



RTL 2
Wilmaa
Testimonials
DEVICES
Free application
 Browser
 Wilmaa
 Apple iOS
 Android
 Samsung Smart TV
SALES

Exclusive marketer
SOCIAL NETWORKS




Facebook API
Facebook connect
Facebook open graph
ВКонтакте
11
◀

10. ▶ COMPETITIVE ANALYSIS
simple
user interface
Traditional TV
Web TV
personalization
broadcast
complex
user interface
12
◀

11. 18

12. ▶ Q&A
19