I just dropped some queries about BP to get a feeling what's happening in social media with this brand. Have a look ot the twitter buzzgraphs in the timeline!

1. Quick Social Media Brand Analysis
on BP
Mike Schwede, 24 Nov 2009 to 25 May 2010, based on Sysomos MAP

2. 24 Nov 2009 to 25 May 2010
240,603 blog mentions
238,741 news mentions
971,322 tweets (estimated total)
462,936 message board postings
© orange8 interactive ag, 2010 2

3. Popularity by Media (last 182 days)
From an average of about 2,200 up to 19,900 tweets per day
© orange8 interactive ag, 2010 3

4. Activity on Wikipedia on „BP“ (Change Log)
© orange8 interactive ag, 2010 4

5. Blog Buzzgraph, BP in general
© orange8 interactive ag, 2010 5

6. Sentiment Trend (Blogs)
© orange8 interactive ag, 2010 6

7. BP on Twitter
Total Tweet Count: 158,343 (estimated total)
Reach: 130 million impressions
Equal a media value of 6.5 Million $(*) - but with a negative topic.
© orange8 interactive ag, 2010 (*) with a CPM of 50$ (highly involved target group) 7

8. Twitter buzz is delayed, traditional news was „earlier“
Apr‘22
Plattform sinks
Apr‘20
Explosion
© orange8 interactive ag, 2010 8

9. Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 9

10. Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 10

11. Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 11

12. Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 12

13. Twitter Buzzgraph in the timeline
© orange8 interactive ag, 2010 13

14. Mike Schwede
Strategic consulting & social media
Direct +41 32 366 00 82
Mobile +41 78 600 88 82
mike.schwede@orange8.com
twitter.com/mikeschwede
orange8 interactive ag, Mattenstrasse 90 CH-2503 Biel-Bienne, Switzerland www.orange8.com
Questions? Contact me!
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